Salesforce Marketing Cloud Developer

Key Responsibilities:

• Design and develop solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Studio, etc.)
• Create and manage dynamic email templates using HTML, CSS, AMPscript, and SQL
• Build and optimize customer journeys and automation workflows
• Integrate SFMC with Salesforce CRM and other third-party platforms via APIs and connectors
• Manage data extensions, segmentation, and audience targeting strategies
• Monitor campaign performance and provide actionable insights
• Ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM)
• Collaborate with cross-functional teams to gather requirements and deliver solutions

Required Skills & Qualifications:

• 3+ years of hands-on experience with Salesforce Marketing Cloud
• Proficiency in AMPscript, SQL, HTML, and CSS
• Experience with Journey Builder, Automation Studio, and Email Studio
• Strong understanding of data modeling and segmentation within SFMC
• Familiarity with REST/SOAP APIs and integration techniques
• Salesforce Marketing Cloud Developer Certification (preferred)
• Excellent problem-solving and communication skills

Preferred Qualifications:

• Experience with Salesforce CRM (Sales/Service Cloud)
• Knowledge of scripting languages like JavaScript
• Familiarity with marketing analytics and reporting tools
• Agile/Scrum project experience