Clover Venture Private Limited

Deep Rooted is revolutionizing the fresh produce supply chain in India with a clear focus on quality, freshness, and community. Founded in 2018, Deep Rooted has partnered with over 1000 farmers across 1500+ acres, ensuring that urban consumers have direct access to freshly harvested fruits and vegetables. The company prides itself on delivering produce within 16-20 hours of harvesting, which not only guarantees superior freshness but also enhances the nutritional value and taste of the products. The brand is committed to the philosophy of 'Eating Fresh' and 'Eating Clean', which highlights their dedication to clean eating and sustainable agricultural practices.

The essence of Deep Rooted lies in its mission to empower local farmers by offering a platform that supports their livelihoods while ensuring high-quality produce for consumers. The founders—Arvind Murali, Avinash Ramamurthy, Gururaj Seshagiri Rao, and Santhosh Narasipura—envisioned a model that not only connects farmers to consumers but also emphasizes traceability and transparency in the food supply chain. With a growing community of 5 lakh+ customers, Deep Rooted continues to expand its reach, fostering a spirit of cooperation and trust among all stakeholders involved. As they strive to build a sustainable future, Deep Rooted stands as a testament to how agritech innovation can lead to better health and wellbeing for individuals and communities.