Silvertreebrands

Silvertree Brands is the leading purpose-driven, direct-to-consumer (DTC) and niche e-commerce player in South Africa. Founded in 2013 by a team of digitally-enabled commerce experts, Silvertree focuses on creating and growing consumer brands that offer premium, sustainable products aimed at health-conscious consumers. The brand portfolio includes notable entities such as UCOOK, SKOON, Faithful to Nature, and Petheaven, each tailored to meet unique customer needs while promoting a healthier lifestyle.

With an owner/operator mentality, Silvertree invests its own capital and operates its businesses with a hands-on approach. This strategy has enabled the company to generate impressive returns and foster growth across its portfolio, achieving a compound annual growth rate (CAGR) of over 100%. Committed to sustainability and social responsibility, Silvertree Brands ensures that their operations benefit the community and environment while upholding high standards in product quality. They operate with core values that include purpose, entrepreneurship, ownership, and honesty, guiding their practices and commitments to all stakeholders involved.