Marketing Manager (Remote, based in Romania)

We're looking for someone who lives and breathes digital marketing and social media but also brings structure, creativity, and initiative to the table. You'll be responsible for managing campaigns, social media communities, newsletters, influencer collaborations, and co-marketing projects with cruise lines.

This is not a "9-to-5" role; cruise bookings happen around the clock, and we need someone who understands the importance of weekend engagement and timely responses. You will be our local marketing engine in Romania, adapting global strategies to local culture and ensuring our brand feels authentic, engaging, and trustworthy.

Key Responsibilities

Social Media & Community Management

• Manage and grow our Romanian social channels (Facebook, Instagram, and TikTok).
• Post engaging content regularly, including weekends (stories, posts, campaigns).
• Moderate and approve new members in our Facebook groups; provide insights on who is joining (e.g., families, influencers, personas).
• Engage with comments, messages, and community discussions in a timely and professional way.

Content & Campaigns

• Adapt global campaigns to Romanian audiences in collaboration with local colleagues.
• Create high-quality content that feels authentic and not "AI-generated".
• Work with designers and copywriters to produce creative assets when needed.
• Launch educational and inspirational content to attract new customers. 

Email & CRM

• Manage and optimize MailerLite campaigns, including automations and branching workflows.
• Prepare and send out 2 newsletters per week (campaigns, birthday vouchers, offers, referral reminders).
• Monitor performance and suggest improvements to avoid dead ends in customer journeys.

Brand & Partnerships

• Develop and execute referral and ambassador programmes (e.g., birthday vouchers, influencer affiliate links).
• Coordinate with Romanian influencers and partners to boost brand visibility.
• Create co-marketing initiatives with cruise lines from idea to implementation
• You will have the opportunity to propose and implement local partnership and campaign ideas.

Analytics & Reporting

• Deliver regular social and campaign performance reports (Meta, MailerLite, TikTok).
• Define and track KPIs, and provide actionable recommendations.
• Monitor competitor activity and share insights with the team.

What We Expect From You

• Proactivity: Dont just wait for tasks suggest ideas, follow up on campaigns, and own your projects end-to-end.
• Quality & Creativity: Content that is authentic, engaging, and aligned with our brand not generic.
• Team spirit: You are part of the CLICKnCRUISE crew, not just a freelancer ticking tasks off a list.
• Attention to detail: From copywriting to customer communication, quality matters. 

Requirements

• 3+ years of experience in digital marketing, social media management, or similar roles.
• Strong knowledge of Facebook, Instagram, and TikTok (including community management).
• Experience with CRM/email platforms (MailerLite or similar).
• Excellent writing skills in Romanian and English. You know what makes content memorable.
• Creative mindset with an eye for detail and quality.
• Comfortable working remotely and managing responsibilities independently.
• Flexibility to occasionally work weekends.
• Experience level: middle/senior.
• Contract type: collaboration via PFA/SRL. 

Nice to Have

• Experience in travel, tourism, or hospitality.
• Previous work with influencers, ambassadors, or affiliate programmes.
• Basic design or video editing skills (Canva, CapCut, etc.).
• Higher education in marketing or communication
• Certifications such as Google Ads, Meta Blueprint, or similar are a plus

Why Join Us?

• Be part of a fast-growing travel tech startup changing the way people book cruises.
• Work in an international team with colleagues across Europe.
• Make a real impact on how we grow in Romania and beyond.
• Competitive salary + performance-based bonuses.
• Travel perks and opportunities to join press trips or cruise events.

If you're passionate about digital marketing, love travel, and want to help thousands of people book their dream cruise, we'd love to hear from you! Please submit your application with a portfolio of 3 campaign examples that you have worked on.