Chicory

Chicory’s team works across a hybrid and remote model that treats the New York City office as a flexible extension of employees’ home workspaces. Shared collaboration hours, monthly virtual activities, and annual in-person team-building help colleagues remain connected across the country. The company’s culture emphasizes customer obsession, a beginner’s mind, bias for action, personal ownership, and a playful approach to solving difficult commerce-media problems. It also places inclusion, psychological safety, and diverse perspectives at the center of how teams make decisions.

Chicory was founded by Yuni Baker-Saito and Joey Petracca at Colgate University in 2013. The company began by turning recipes into shoppable content and developed into a contextual advertising platform that connects CPG brands and grocery retailers with consumers during high-intent moments such as recipe discovery, meal planning, and grocery-list creation. Its platform combines media experiences, relevant brand-safe content, shoppable links, campaign measurement, and retailer integrations. The team works closely with publishers, retailers, agencies, and consumer brands to turn food content into measurable commerce outcomes.