Senior Marketing Performance Analyst

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

• Measures key performance indicators for marketing execution and identifies optimization opportunities.

• Builds and manages operational dashboards to help product & business development teams understand the end-to-end performance

• Creates analysis to provide insights that moves beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’

• Drives consumer and market insights to inform consumer segmentation, journey mapping, content marketing and omni channel campaign execution for specific product portfolio

• Defines metrics & indicators to measure effectiveness of any external strategic partnerships for programs and related initiatives

• Identifies opportunities to reach consumers through cohesive omni channel experiences that increases consumer acquisition and retention for product portfolio

• Designs and executes consumer data acquisition through surveys, focus groups, opinion polls etc.

• Analyzes and generates campaign performance insights from Media Mix Modeling analytics provided by agency partners to maximize Media ROI by optimizing resource allocation

• Forecasts product portfolio demands to ensure it meets margin and growth targets

• Forecasts audience and campaign performance to provide optimization diagnostics

• Maintains strong familiarity with competitive landscape and healthcare market trends by conducting benchmark analysis and identifies product differentiation opportunities
• Performs other duties as assigned.

• Complies with all policies and standards.

2+ years in healthcare preferred

Solid organizational skills including attention to detail and multitasking skills preferred

Knowledge of Tableau, SQL, SAS, or any other reporting tools/languages preferred

Pay Range: $68,700.00 - $123,700.00 per year

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act