Lifecycle Marketing Lead - FE

About Catena:

At Catena, we redefine overseas hiring by cultivating Filipino talent. Our rigorous qualification program and exclusive upskilling opportunities pave the way for our candidates' prosperous future at no cost. We scout the brightest individuals, equip them with superior skills, and connect them with high-profile roles. Join us as a driven, ambitious individual and work directly with executives, evolving as their indispensable partners. Are you ready for this transformative challenge?

About the job:

Role: Lifecycle Marketing Lead
Work schedule: Full Time | 40 hours per week | Overlapping US Timezones
Salary Range: US$ 1,500.00 - US$ 2,000.00 per month (Dependent on your skills and experience)

As a Y Combinator-backed telemedicine clinic specializing in men's health, particularly obesity, they serve as a comprehensive healthcare provider throughout a man's lifetime. Their approach begins with a highly effective weight loss treatment as the initial step, and we continue to prioritize men's health, mental health, and primary care as integral components of our ongoing services.

As Lifecycle Marketing Lead, you will collaborate closely with our Head of Growth to optimize our email and SMS marketing campaigns. Your goal is to maximize lead conversion rates and nurture prospects into happy, paying customers.

You will take ownership of managing our existing email programs and newsletter strategy. By analyzing performance metrics, refining messaging, and implementing new automation, you'll identify opportunities to boost results.

Additionally, you'll spearhead bringing SMS campaigns in-house to complement email efforts. This channel will help book more sales calls and drive revenue.

Continuous optimization is key in this role. You will regularly test elements like segmentation, personalization, timing, content formats and calls-to-action. The goal is to improve campaign performance month-over-month.

In the future, there is an opportunity to build a team and lead this critical acquisition channel.

Across all programs, the focus is on maximizing lead value and acquiring customers efficiently. Creativity, fast iteration, and a strong direct response background are essential to excel in this role. If you love innovating new ideas through testing, this role is a great fit for you.

Responsibilities:
Straight away

• Optimize existing email activity - You’ll audit our current email marketing campaigns, newsletters, and SMS efforts. Analyze data, refine messaging, fix technical issues, and implement new automations to maximize lead-to-customer conversion rates.
• Bring SMS marketing in-house - Working closely with the Head of Growth, you will lead the effort to bring SMS marketing in-house. Through implementing automation, you can streamline SMS communication while upholding or boosting conversion rates. Bringing SMS in-house will empower further customization, optimization, and scalability over time with minimal extra staffing required.

In the near future

• Support wider marketing team - You’ll keep a pulse on new lead sources and campaigns. Provide insights into marketing attribution and optimization opportunities.
• Discover and test new lifecycle channels - You’ll research potential new direct marketing channels to complement email and SMS. Find opportunities to engage customers post-purchase to drive referrals, cross-sells, upsells, and retention.
• Turn customers into advocates: You'll craft customized content and VIP offers to engage our existing fellas, promoting loyalty and retention. You'll showcase your creative expertise to make our fellas feel valued, understood, and inspired. This role is for a top-tier marketing innovator who knows how to make our tribe feel like kings.

Requirements

Need to have

• Direct Response Marketing Expert: You have 5+ years experience running stellar email, SMS, and direct response programs. You have the results and expertise to prove it.
• Testing Mindset: You're obsessed with testing and optimization. No idea goes unvalidated. You know how to turn data into insights and insights into growth.
• Creative Flair: You have a talent for crafting compelling messages and offers. You know how to speak to fellas in a motivating yet understanding tone.
• Tech Savvy: You have experience with marketing automation platforms, CRMs, and analytics tools. You’re comfortable learning new software quickly.

Nice to have

• Specific expertise: You likely have experience in post-purchase, loyalty, and retention marketing. Executing the work, and ideally leading the programs.
• Organization: You seamlessly manage multiple campaigns and projects concurrently. You create systems for efficiency.
• Thrives in ambiguity: You remain focused and level-headed even when priorities rapidly change. You're comfortable making decisions with incomplete data.
• Entrepreneurial spark: You may aspire to lead your own marketing consultancy or agency in the future.

Benefits

• Permanent Work From Home/Remote Setup