Cashea

Cashea is Venezuela's first and largest buy-now-pay-later (BNPL) fintech company, founded in 2022 by CEO Pedro Vallenilla with a mission to rebuild access to credit by restoring trust between consumers and merchants. In a country where traditional banking collapsed and trust in financial institutions was severely damaged, Cashea emerged as a beacon of optimism, offering interest-free installments every 14 days at a wide network of allied stores throughout Venezuela. The company allows users to purchase products and services by paying only an initial amount, with the remainder split into equal interest-free installments, making essential purchases accessible to millions of Venezuelan families.

Since its launch, Cashea has grown exponentially to serve over 11 million active users, both consumers and merchants, operating across multiple cities in Venezuela. The company has raised US$100 million in Series B funding from global and Latin American investors who believe in Venezuela's potential. Beyond its core BNPL services, Cashea operates Club Cashea Más, a loyalty program offering tiered benefits including more installments and lower down payments, and supports Generación Impulso, an initiative training 7,800 teenagers in programming and robotics. The company's commitment to cybersecurity and user data protection demonstrates its dedication to building a trustworthy financial ecosystem for all Venezuelans.