Tridge

The journey of Tridge began in 2015, born from a direct observation of the complexities and inefficiencies within the global food and agriculture industry. The founders, Hoshik Shin and Kangwook Lee, recognized that businesses, both large and small, grappled with significant information asymmetry. It was challenging to find reliable data on pricing, supply, and demand across different regions, leading to missed opportunities and difficulty in reacting to market shifts caused by everything from geopolitical events to climate disruptions. Buyers struggled to connect with trustworthy suppliers in new markets, while suppliers often lacked access to a wider international customer base. The name 'Tridge' itself was chosen to symbolize the company's core mission: to act as a 'true bridge,' connecting these disparate parts of the global trade ecosystem.

From its headquarters in Seoul, South Korea, Tridge set out to build a platform that would dismantle these barriers. The vision was to create a comprehensive ecosystem powered by data intelligence and a robust global network. The company developed a technology-driven platform that combines advanced data analytics with a network of on-the-ground human intelligence in over 60 countries. This dual approach allows Tridge to provide extensive market trend data, real-time pricing information, and in-depth analytics, empowering customers to make informed business decisions. For buyers, this translates into discovering untapped market opportunities and vetting credible suppliers worldwide. For suppliers, it means identifying and developing sales channels in regions they previously couldn't reach. By facilitating trustworthy and sustainable cross-border trades, Tridge is not just a marketplace; it's a force for creating market equilibrium, fostering a more resilient and equitable future in the global agri-food supply chain.