Campari Group

The story of Campari Group is a journey that began in the heart of Italy in 1860. It was then that Gaspare Campari, the tenth child of a farming family, invented the iconic, bright red, bittersweet aperitif that would bear his name. After honing his craft as a drink maker, Gaspare opened his own bar in Milan, located strategically near the famous Duomo. This establishment, Caffè Campari, quickly became a bustling hub for the city's artists and intellectuals, and the popularity of his signature liqueur soared. The secret recipe, a guarded blend of over 60 herbs, spices, and fruit peels, has remained unchanged, a testament to its revolutionary and timeless character.

Following Gaspare's passing in 1882, his son Davide Campari took the reins, transforming the family business with visionary zeal. Davide was a pioneer in marketing and brand building. In 1904, he opened the first production plant in Sesto San Giovanni, which served the company for over a century and is now the site of the Group's headquarters. A pivotal moment came in 1932 with the launch of Campari Soda, the world's first single-serve aperitif, housed in an iconic conical bottle designed by futurist artist Fortunato Depero. This innovation cemented Campari's status as a symbol of Italian style and design. For much of the 20th century, the company remained focused on its core products. However, beginning in the 1990s, Campari Group embarked on a new chapter of ambitious growth. Through a series of strategic acquisitions, it transformed from a single-brand entity into a global powerhouse in the spirits industry. Today, it stands as the sixth-largest player worldwide, with a portfolio of over 50 premium and super-premium brands, including icons like Aperol, SKYY Vodka, Wild Turkey, and Grand Marnier, reaching consumers in over 190 countries.