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All legitimate communication from our recruitment team will come from an official calstart.org email address via email, we will not text you about a role you have not applied to or shown interest in. We will not perform any interviews via text or Zoom chat.
CALSTART does not ask for any fees or personal information such as social security numbers or bank details during the recruitment process.
About Us:
CALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all.
For over 30 years, it’s been CALSTART’s mission to develop, assess, and implement large-scale, zero-emission transportation solutions to mitigate climate change and support economic growth. CALSTART works with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all. CALSTART provides scientific, technical and policy support for regulatory development and clean technology and infrastructure acceleration.
About The Role
The Web Analyst will play a crucial role in transforming web data into actionable insights that guide business decisions, improve user experience, and optimize online performance to advance the mission of clean transportation. This position will be responsible for measuring and analyzing the performance of our website properties, serving as a key bridge between marketing, web, and program teams to demonstrate the impact of our digital initiatives. A strong understanding of Google Analytics, Google Tag Manager, and data layer management are essential. The Web Analyst will report to the Senior Website Manager and work closely with cross-functional teams to achieve organizational goals.
Duties & Responsibilities
- Data Collection & Strategy: Serve as the primary subject matter expert for web analytics, advising on best practices for data collection and measurement strategies across all active websites.
- Design, implement, and maintain custom events, variables, and triggers within Google Tag Manager (GTM) to capture granular user interactions (e.g., button clicks, form submissions, video plays).
- Work with the web development team to define and implement a robust data layer that provides clean, consistent data for GTM.
- Define, manage, and enforce standards for UTM campaign codes across all marketing channels to ensure accurate source and campaign attribution.
- Reporting & Analysis: Build and maintain custom reports and dashboards in Google Analytics (GA4) and other reporting tools (e.g., Tableau, Google Looker Studio) to monitor key performance indicators (KPIs) such as traffic, user engagement, conversion rates, and donor behavior.
- Conduct in-depth analysis to identify trends, opportunities, and issues in user behavior and website performance.
- Translate complex data into clear, compelling, and actionable insights for marketing, leadership, and program teams.
- Data Integration & Architecture: Work cross-functionally to ensure a 360-degree view of customer data, including seamless data flow between websites, Salesforce, Tableau, Google Analytics, and other third-party platforms to track offline conversions and full user journeys.
- Stay current with industry trends and changes in web analytics, including updates to GA4, GTM, and privacy regulations (e.g., GDPR, CCPA).
Qualifications
- A Bachelor's degree in a quantitative field (e.g., Marketing, Statistics, Computer Science) or equivalent professional experience, and 3+ years of experience in a web analyst or similar role, with a strong focus on data measurement and analysis.
- Demonstrated expertise in Google Analytics (GA4 is a must) and Google Tag Manager (GTM).
- Strong analytical and problem-solving skills, with a natural curiosity to learn and draw meaningful conclusions from data.
- Excellent communication skills, with the ability to present complex data and insights to both technical and non-technical stakeholders.
Desired Qualifications:
- Experience in clean transportation technology industry or nonprofits.
- Experience with WordPress CMS.
- Understanding of HTML, CSS, and JavaScript for GTM implementation is highly desirable.
- Experience in integrating web data with third-party platforms, such as a CRM (e.g. Salesforce) and/or a data warehouse/lake environment.
- Experience with heat mapping tools (e.g. FullStory, Microsoft Clarity).
We understand that not everyone will match the above qualifications 100%. If your background isn't perfectly aligned but you feel you would be a great addition to the team, we'd love to hear from you.
We're a tight-knit team of world-class innovators, business minds, and change agents who believe passionately in our mission and put our team ahead of self. We are committed to the continued development and growth of our employees and invest in your success!
We care about your personal well being as much as your professional success and offer generous benefits to full time employees including: 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance, Retirement plan with generous company contributions, FSA for Health and Dependent Care, 3 weeks of vacation time in the first year of employment, 11 paid company holidays, paid sick time, paid family leave, and more!
Our inclusive environment focuses on making decisions based on merit without regard to race, color, hair texture, gender, religion, age, nationality, social or ethnic origin, sexual orientation, gender identity, gender expression, LGBTQIA+ status, marital status, pregnancy, disability, genetics, veteran status, or any other characteristic protected by law.
