United States onlyJOB SUMMARY:
The Specialist – Marketing POD Specialist aka Strategic Marketing Specialist performs ongoing tasks to support the POD (Points of Distribution) team in developing and executing marketing strategies for a subset of grouped properties.
The following are key responsibilities of the Marketing Pod role:
KEY JOB FUNCTIONS:
- Act as a project owner for assigned marketing jobs:
- Manage project lifecycle from ideation to deployment in a timely manner
- Initiate and expedite workflow process through marketing workflow management tool
- Ensure expenses for the event are within budget and strategic initiatives
- Set up guests’ criteria and offer values with manager/director guidance and can adjust templates based on their direction
- Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved
- Tracking inputs and feedback from other marketing functions on calendar plans
- Manage post event follow ups and reconcile expenses
- Make improvements to templates and processes and creates tools in support of business needs
- Complete execution details for assigned marketing jobs:
- Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership
- Source and submit purchase orders for gifts/ gift cards/ cars needed for event execution
- Handle contracts with 3rd party vendors
- Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external
- Manage communication messaging:
- Draft value proposition and compelling copy
- Review, provide critical creative feedback
- Approve marketing material based on factual job details and basic creative guidance
- Review and proof direct mail and email jobs to ensure accuracy and content is correct prior to deployment
- Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods. Pod interfaces and interact with the following groups:
- Enterprise wide Property Events Team
- Direct Mail Teams
- Audit
- Analytics
- Property Senior Marketing Leaders
- External Vendor Groups
- Internal Service Groups
- Studio
- Brand
- All other duties as assigned
EDUCATION and/or EXPERIENCE:
- Bachelor’s Degree in Marketing or related field preferred
- One-year previous Marketing experience within the Casino industry preferred
- Computer literate; experience working with Microsoft suite, Adobe and Workfront products a plus.
- Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment
- Minimum 21 years of age
QUALIFICATIONS:
- Excellent interpersonal, communication, team building, and problem-solving skills are required
- Strong organizational skills and attention to detail
- Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor
- Demonstrated ability to multi-task and prioritize activities
- Must successfully be able to present a vision and create advocates
- Ability to be vocal with ideas and not afraid to present challenges to property partners, senior team, and their peer set
- Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
