United States onlyAudienseis the audience intelligence platform trusted by global brands, agencies, and publishers to help them understand, segment, and activate their audiences. Our technology enables marketers to connect the dots between social data, cultural signals, and customer behavior — turning insight into marketing action.
We’relooking for a proactive and organizedDigital Marketing Specialistto join our growing marketing team in the demand generation task force. This role is ideal for a data-driven marketerwho’seager to take ownership of key marketing initiatives, collaborate cross-functionally, and help fuel demand and engagement across every stage of the customer journey.
Audienseisseeking a data-drivenPaid Media Managerto lead andoptimizemulti-channel paid acquisition programs that drive pipeline growth, qualified leads, and revenue impact. This role will own strategy, execution, testing, and performance analysis across digital advertising channels while partnering closely with demand generation, sales, product marketing, and analytics teams.
The ideal candidate has experience scaling B2B advertising campaigns,understandsattribution and conversion tracking, and can balance creative experimentation with rigorous performance analysis.
What You'll Do
Paid Media Strategy & Execution
- Develop and manage paid acquisition strategies across:
- Google/BingAds
- LinkedIn Ads
- Meta Ads
- Reddit Ads
- YouTube/Video Platforms
- Programmatic/display platforms
- Retargeting channels
- Own campaign setup, budget allocation, bid strategies, and audience targeting.
- Build full-funnel campaigns aligned to pipeline and revenue goals.
Audience & Targeting Optimization
- Leverage firmographic, behavioral, and intent-based audience data.
- Develop ICP-based segmentation strategies.
- Create retargeting andnurtureaudiences across the buyer journey.
- Collaborate with analytics and customer intelligence teams to improve targeting precision.
Performance & Analytics
- Monitor CAC, CPL, ROAS, pipeline contribution, and conversion performance.
- Build dashboards and reporting frameworks using platforms such as:
- GA4
- Looker Studio
- HubSpot
- Salesforce
- Analyze campaign effectiveness and deliver optimization recommendations.
Conversion Tracking & Attribution
- Ensureaccuratecampaign tracking and attribution across ad platforms and CRM systems.
- Partner with Marketing Ops to troubleshoot attribution discrepancies and tracking issues.
Testing & Experimentation
- Run structured A/B tests on:
- Creative
- Landing pages
- Messaging
- Audiences
- Bidding strategies
- Continuouslyoptimizeconversion rates and lead quality.
Cross-Functional Collaboration
Partner with:
- Demand Generation
- Content Marketing
- Creative/Design
- Product Marketing
- RevOps
- Sales
What You'll Bring
- 3–7+ years managing paid media for B2B SaaS,martech, ecommerce tech, or analytics companies.
- Deepexpertisein LinkedIn Ads,Google Adsand Reddit Ads.
- Strong understanding of attribution models, tracking, and marketing analytics.
- Experience with CRM and marketing automation platforms (HubSpot, Salesforcepreferred).
- Analytical mindset with strong reportingskills.
- Experience managing six-figure+ monthly ad budgets preferred.
Success Metrics
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Pipeline generated
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Conversion rate optimization
- Paid media contribution to revenue
