Paid Ads Specialist (ZR_22686_JOB)

This is a remote position.

Job Title: Paid Ads Specialist

Job Overview:

We are looking for a data-driven and results-oriented Paid Ads Specialist to manage and optimize our digital advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience with paid search and social ads (Google, Meta, and other relevant networks), a deep understanding of ad performance metrics, and the ability to translate business goals into effective ad strategies.

Key Responsibilities:

• Develop, launch, and optimize paid advertising campaigns on platforms such as Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, and others

• Conduct keyword research, audience segmentation, and competitor analysis

• Write compelling ad copy and collaborate with designers to produce effective creatives

• Monitor campaign performance daily and adjust targeting, bids, and budgets to improve ROI

• Track and report on KPIs such as CPC, CTR, CPA, ROAS, and conversion rates

• Perform A/B testing on creatives, copy, and targeting strategies

• Create and maintain detailed campaign performance reports and dashboards

• Stay current on platform updates, digital trends, and best practices in paid advertising

Requirements:

• 2+ years of experience managing paid advertising campaigns

• Proven success with Google Ads and Meta Ads (certifications a plus)

• Familiarity with Google Analytics, Google Tag Manager, and conversion tracking

• Strong analytical skills with the ability to interpret data and make strategic decisions

• Excellent copywriting and communication skills

• Detail-oriented, organized, and comfortable managing multiple campaigns simultaneously

• Proficiency in Excel or Google Sheets for campaign reporting and analysis

Preferred Qualifications:

• Experience with eCommerce or lead generation ad strategies

• Familiarity with other ad platforms such as TikTok, Amazon, or Pinterest

• Experience with retargeting campaigns and funnel-based strategies

• Understanding of UTM parameters and attribution models

Independent Contractor Perks

• Permanent work-from-home

• Immediate hiring

• Steady freelance job