Brandfolder

Brandfolder's journey began in 2012, born from the need to simplify how companies manage their most valuable visual assets. What started as an idea to bring order to the often chaotic world of digital content quickly evolved into a robust platform. The company recognized that brands, both large and small, struggled with organizing, distributing, and maintaining consistency across their myriad of logos, images, videos, and other creative files. This realization fueled the development of a digital asset management (DAM) solution designed to be both powerful and intuitive.

Early on, Brandfolder focused on creating a visually elegant and user-friendly experience, a principle that continues to guide its development. The platform gained traction, attracting businesses across various industries that were eager for a better way to control their brand narrative. A significant milestone in Brandfolder's story was its participation in the Techstars startup accelerator program in 2013, which provided crucial support and mentorship. This experience helped refine its vision and accelerate its growth. Over the years, Brandfolder consistently enhanced its offerings, incorporating advanced features like AI-powered auto-tagging and in-depth analytics to provide users with not just storage, but actionable insights into how their assets were being used. This commitment to innovation and customer-centric development led to its acquisition by Smartsheet in 2020. This strategic move combined Brandfolder's specialized DAM capabilities with Smartsheet's comprehensive work management platform, aiming to offer an even more integrated solution for managing content workflows and collaboration on a larger scale. Today, Brandfolder by Smartsheet continues its mission to empower marketers and creatives to build stronger brand engagement by providing a centralized, intelligent, and scalable system for all their digital assets.