Boohoo Group

Boohoo Group plc is a renowned British online fashion retailer that primarily targets 16 to 30-year-olds with its wide array of affordable, trendy clothing options. Established in 2006 by Mahmud Kamani and Carol Kane in Manchester, Boohoo has rapidly grown to become a leader in the fast-fashion industry. The company's distinct advantage lies in its agile and responsive business model, which allows it to deliver a consistent flow of new products that reflect the latest fashion trends.

With a diverse portfolio that includes over five core brands, including boohooMAN and PrettyLittleThing, the group caters to varying customer preferences, promoting inclusivity and self-expression through fashion. Boohoo's unique approach to e-commerce—including its focus on social media and online marketing—has enabled the brand to build a strong community of over 17 million loyal customers worldwide. However, the company has faced scrutiny regarding its supply chain practices, particularly concerning labor conditions at its factories. In response to these challenges, Boohoo is committed to improving transparency and ethical standards in its operations while continuing to thrive in the competitive landscape of online retail.