Boards and More Group

Boards & More Group, established in 2000, is a globally recognized leader in the design, manufacturing, and distribution of water sports and cycling equipment. The company consolidates a portfolio of prestigious brands, including Duotone, Fanatic, ION, and SQlab, some of which have been influential in their respective markets for over four decades. Headquartered in Molln, Austria, with a significant operational presence in Oberhaching, Germany, Boards & More has established itself as a dominant force in kiteboarding, windsurfing, and wing foiling, while also making significant strides in the stand-up paddleboarding and mountain biking sectors. The company's foundation was a merger of the established sports brands Mistral, F2, and Fanatic, which immediately positioned it as a market leader in the windsurfing domain.

The company's philosophy is deeply rooted in a passion for the sports it represents, with a dedicated team of enthusiasts driving innovation and product development. This commitment is reflected in their rigorous testing processes, ensuring that every product meets the highest standards of performance and quality before reaching the market. Boards & More has a robust global distribution network, supplying over 2,000 retailers in 105 countries. The group has demonstrated consistent growth, significantly increasing its sales and workforce over the years. Key milestones include the launch of the ION brand in 2004, entering the bike market with ION Bike in 2013, the strategic introduction of the Duotone brand for its kiteboarding and windsurfing rig divisions in 2018, and the acquisition of ergonomics specialist SQlab in 2021 to strengthen its position in the cycling market. This strategic expansion and dedication to innovation underscore Boards & More's commitment to providing athletes and enthusiasts with the best possible equipment to pursue their passions.