MBG Group

MBG Group is a prominent international entity in the beverage industry, headquartered in Paderborn, Germany. Established in 1993 as P.O.S. Marketing + Vertrieb GmbH, the company has demonstrated a consistent trajectory of growth within the global liquid market. MBG has successfully carved a niche for itself by developing and marketing a diverse portfolio of both proprietary and third-party brands, establishing them as mainstays in the catering and retail sectors worldwide. The group's operational philosophy is centered on innovation, courage, and a forward-thinking approach, enabling it to identify market trends and create brands that resonate deeply with consumers. This strategy has been instrumental in its expansion into over 58 countries, managed and coordinated from its central office in Paderborn and through international subsidiaries like MBG Middle East in Dubai, MBG España in Spain, and MBG Nordic for the Scandinavian region.

The company's portfolio is extensive and varied, featuring successful brands such as the energy drink effect®, the premium tequila-flavored beer SALITOS, the Italian prosecco SCAVI & RAY, and the premium mixer brand GOLDBERG & Sons. Other notable brands under its umbrella include 9 MILE VODKA, ACQUA MORELLI, HENDERSON AND SONS, and JOHN'S NATURAL CORDIALS. In addition to its own creations, MBG has a history of acting as a general importer for well-known international brands, including Orangina and formerly Perrier and Almdudler. This dual approach of brand ownership and strategic distribution partnerships has allowed MBG to maintain a dynamic and competitive presence in the market. With a dedicated team of over 250 employees, the group achieves an annual turnover exceeding 200 million euros, a testament to its effective brand management, robust logistics, and innovative marketing campaigns that span digital platforms and traditional media to ensure maximum reach and impact.