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Black & White ZebraBZ

Director, Audience

Black & White Zebra is an independent media tech company that owns a portfolio of influential online publications and communities designed to help people succeed professionally.

Black & White Zebra

Employee count: 51-200

Salary: 150k-200k USD

Canada only

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We're looking for a Director of Audience to build, lead, and grow the engine that powers our publications — helping us attract new subscribers, deepen reader engagement, and expand our cross-channel reach.

Requirements

  • Lead all content, packaging, and distribution efforts that grow the ICP subscriber base.
  • Ensure Content Marketing prioritize formats that reliably convert: roundups, lead magnets, community insight content, and audience-product content.
  • Build subscriber-growth playbooks, systems, and frameworks that make acquisition predictable.

Benefits

  • Discretionary bonus
  • Comprehensive benefits package

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Director

Salary

Salary: 150k-200k USD

Location requirements

Hiring timezones

Canada +/- 0 hours

About Black & White Zebra

Learn more about Black & White Zebra and their company culture.

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At the heart of Black & White Zebra (BWZ) is a culture deeply rooted in helping people and organizations achieve success. Founded in 2012, this independent media tech company has cultivated a vibrant ecosystem designed to empower professionals in a world of constantly evolving skills, practices, and technology. The company's mission is to create a playbook for the future of work, building influential digital media brands and strategic partnerships that provide the knowledge, tools, and community people need to thrive in their careers. This is more than just content creation; it's about fostering genuine connections and enabling individuals to become more skilled, confident, and networked within their respective fields. The team, a global 'dazzle' of zebras, embodies a unique blend of startup agility, agency creativity, and the rich diversity of a worldwide company, all driven by a shared passion for making a tangible impact.

The core values at BWZ are not just words on a page but are woven into the fabric of daily operations: Impact, Iterate, Adaptable, and Fun. Team members are encouraged to be tenacious and resourceful, focusing on great results and demonstrating a bias-to-action. There's a profound understanding that the landscape is always changing, which fosters a culture of continuous learning, curiosity, and the courage to challenge assumptions and simplify complexity. This adaptable mindset is complemented by a genuine love for play and a belief that a sustainable career is one that sustains the spirit. Whether it's through celebrating successes, fostering camaraderie through social events, or embarking on annual company-wide summits, BWZ cultivates an environment where people feel valued, supported, and inspired to do their best work. It's a place where autonomy is respected, growth is encouraged, and fun is an essential part of the journey.

Employee benefits

Learn about the employee benefits and perks provided at Black & White Zebra.

View benefits

RRSP Matching

Offers 5% RRSP matching for Canadian employees.

Health Spending Account

Provides a spending account for health-related expenses.

Lifestyle Spending Account

Offers a spending account for lifestyle-related expenses.

Volunteer Opportunities

Encourages and provides opportunities for volunteer work.

View Black & White Zebra's employee benefits
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Black & White Zebra

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