Growth Manager - Africa

Responsibilities:

• Drive and lead lifecycle marketing efforts across the African Region, creating, developing, and preparing campaigns for all business assets and implementing the strategies with the highest ROI.
• Responsible for the comprehensive management of user lifecycle metrics: activation, retention, and regaining churned users.
• Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels.
• Unlock new user growth through product offerings design.
• Map out the user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaign.
• Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights.
• Measure, understand, and report critical metrics within the organization.
• Envision Africa's lifecycle next steps, its challenges and opportunities, being able to build innovative solutions and anticipate user needs.
• Collaborate with regional and central stakeholders to localise and execute on global initiatives, ensuring cultural and localised relevance to users.
• Developing and owning the CRM and marketing workflows and automations roadmap, ensuring journeys are relevant, tactical and impactful.
• Develop and own end-to-end growth strategies for the full African region spanning across acquisitions, activation, engagement, retention and reactivation across all core lifecycle pillars.
• Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives and product education initiatives.
• Use of growth tools to create and execute behavioural gamification strategies that drive user engagement and drive product adoption and/or trade volumes.

Requirements:

• A minimum of 5 years of experience in lifecycle management.
• Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
• Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
• Experience in user segmentation, customer lifecycle management, and A/B testing.
• Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
• Creative thinking for developing innovative marketing strategies and engaging campaigns.
• Crypto enthusiast.
• Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.
• Ability to operate in a faced-paced yet exciting team that is adamant on being the number #1 exchange in Africa.

Why Binance