United Kingdom onlyA quick look at the role
The Marketing Executive will help define the corporate marketing plan and lead all Corporate and Majors (mid-value) marketing activity to support the team’s business objectives. This will involve working with key stakeholders including Corporate Sales and Customer Account teams, marketing channel owners (esp. digital and social), Finance and IT. There is also a strong focus on evaluating the commercial opportunity of each activity to prioritise against return on investment.
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Your core responsibilities
- Manage the planning and execution of corporate marketing campaigns and initiatives to support business objectives
- Collaborate with Sales, Marketing and other key stakeholders to create and execute campaign plans on agreed Corporate sector focus areas. This is across all hero channels –events, webinars, email, social.
- Collaborate with internal and external stakeholders to produce high quality sales enablement which works across the sales funnel - awareness, lead generating and conversion - and across all channels. Also, recognising the different target sector and functional manager audiences.
- Measuring performance: Agree SMART KPIs up front and report on results, ensuring all targets are achieved. Recognising and acting where corrective action is needed.
- Work with customer insight and analytics team to define and agree most appropriate prospect targeting, identifying unmet customer needs or market gaps to optimise campaigns across all channels in line with commercial goals.
- Become the subject matter expert on Linked in Sales Navigator to optimise the corporate teams usage.
- Work with the I&C marketing manager on organising the Waste Net Zero annual event and support sector heads on ad hoc event activity.
- Support on key prospect target bid creations and develop and maintain a suite of sector specific bid material.
- Continually monitor market trends and competitor performance to identify new customer insight, maximising opportunities. Collaborate with relevant stakeholders to develop business cases as needed.
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Our essential requirements
- Demonstrable multi channel experience (esp. digital and events) in a service environment
- Track record of delivering compelling campaigns with positive ROI and engagement
- Understanding of the B2B segments/sectors
- Using audience segmentation/personas to define target customer groups for campaign execution
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Biffa, changing the way people think about waste
At Biffa, we love working with waste. Whether we’re turning it into sustainable power, finding new ways to recycle it or simply keeping it off the streets, we believe every day is an opportunity to improve the lives of millions. It’s a view that’s shared by our 11,000+ people around the country, who trust us to provide them with a career that’s always rewarding, often challenging, but never dull.
Being inclusive is core to our culture at Biffa; we believe different ideas, perspectives and backgrounds are key to developing a creative and effective working environment that represents our communities and generates the best outcomes for colleagues, customers and stakeholders, which is why you’ll find us championing diversity, equity and inclusion at every turn.
