- This posting is intended to create an internal bench for future roles for our Marketing team. The interview process will vary slightly but once availability opens up, candidates will be on boarded from the bench in an accelerated process rather than completing an entire recruitment process.
*This job is remote friendly for all candidates.
About Battlefy:
Battlefy is a leading esports platform that connects gamers, organizers, and brands through the thrill of competition. Our platform empowers communities to create, manage, and monetize esports tournaments at any scale. With a passion for gaming and innovation, we're dedicated to shaping the future of esports.
Job Description:
As a Programmatic Yield Manager at Battlefy, you will play a pivotal role in maximizing revenue through the optimization of our programmatic advertising strategy. You will be responsible for managing relationships with demand partners, analyzing data to identify opportunities for revenue growth, and implementing strategies to increase yield across our platform.
Key Responsibilities:
- Programmatic Advertising Strategy: Develop and execute a comprehensive programmatic advertising strategy to maximize revenue while maintaining a positive user experience.
- Ad Network Management: Manage relationships with ad networks, demand-side platforms (DSPs), and other advertising partners to ensure optimal fill rates and CPMs.
- Yield Optimization: Analyze advertising performance data and user behavior to identify opportunities for revenue optimization. Implement A/B tests and other experiments to improve ad performance and user engagement.
- Inventory Management: Monitor and forecast ad inventory to ensure adequate supply for demand. Work closely with sales and operations teams to optimize inventory allocation and pricing.
- Ad Quality Control: Implement and enforce ad quality standards to maintain a high-quality user experience. Monitor ad creative performance and ensure compliance with industry standards and regulations.
- Reporting and Analysis: Generate regular reports on advertising performance, revenue metrics, and key performance indicators (KPIs). Provide insights and recommendations based on data analysis to drive business decisions.
- Stay Current with Industry Trends: Stay abreast of industry trends, new technologies, and best practices in programmatic advertising. Continuously seek opportunities to innovate and improve our advertising strategy.
- Proven experience in programmatic advertising, ad operations, or digital media management.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Knowledge of ad serving platforms, ad exchanges, DSPs, and other programmatic advertising technologies.
- Familiarity with industry standards and regulations related to online advertising, including GDPR and CCPA compliance.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Qualifications:
Why Join Battlefy:
- Opportunity to work at the forefront of the esports industry and shape the future of gaming.
- Collaborative and inclusive culture with a passion for innovation and excellence.
- Competitive salary and benefits package, including stock options and professional development opportunities.
- Flexible work environment with opportunities for remote work and flexible hours
How to Apply:
If you're passionate about esports and programmatic advertising and want to join a dynamic team at the cutting edge of the industry, we'd love to hear from you! Please submit your resume and cover letter outlining your relevant experience and why you're interested in joining Battlefy.
