Bailey Nelson

Bailey Nelson is an Australian eyewear brand that was founded in 2012 by Peter Winkle and Nick Perry, starting as a humble market stall at Bondi Beach before growing into a global optical retail chain. The company has since expanded to over 120 stores across Australia, New Zealand, and Canada, with its first international store opening in Vancouver, Canada in 2017. What began as a mission to transform the eyewear experience has become a beloved brand known for making professional eye care accessible, stylish, and affordable.

The company operates as a vertically integrated optical retailer, offering comprehensive eye care services including professional eye exams conducted by independent doctors of Optometry, alongside a curated collection of prescription glasses, sunglasses, and contact lenses. Bailey Nelson designs their frames in Australia, with a team in Sydney continuously creating on-trend styles across seasons. Their frames and standard single vision lenses start from $189, with anti-glare and scratch-resistant coatings included. The company accepts health insurance and offers direct billing, making vision care more accessible to a broader audience.

Bailey Nelson's culture emphasizes being down-to-earth, tight-knit, and constantly improving. The team is described as passionate about helping people and growing together. Employees receive generous benefits including free glasses and contacts, comprehensive health and dental coverage, flexible working hours, and access to both in-person and online learning platforms for optical skill development. The company fosters real progression opportunities as they continue expanding across all three countries, promoting internally and investing in team development.