Your Job Responsibilities
- Define and own the end-to-end multi-cloud architecture across Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, and supporting platforms.
- Create target state architecture diagrams, integration maps, and Data Cloud object models.
- Translate business goals like 360-degree profiles, personalization, and attribution into clear and scalable technical designs.
- Ensure all designs follow Salesforce GA best practices, performance guidelines, and compliance standards.
Multi-Cloud Discovery and Blueprintin
- Lead discovery including audits, configuration reviews, integration assessments, and stakeholder workshops.
- Perform gap analysis between the current landscape and the desired future state.
- Establish roadmaps, prioritized backlogs, and foundational architectural principles.
- Validate data readiness and integration feasibility across Snowflake, S3, CommerceTools, GA4, TrustArc, and other systems.
Data Cloud (CDP) Architecture and Governance
- Design ingestion pipelines from Salesforce clouds, Marketing Cloud, Snowflake, S3, ERP, membership systems, GA4, and TrustArc.
- Define DLO/DMO mappings, identity resolution rules, transformations, and calculated insights such as CLV, RFM, and churn.
- Architect segmentation and activation patterns, governance frameworks, consent alignment, and retention controls.
- Ensure accurate, scalable identity resolution and creation of a unified 360 Diver Profile.
Marketing Cloud Architecture and Personalization
- Rationalize Marketing Cloud business units, authentication, data models, subscriber keys, and journey design.
- Architect multilingual, modular content and personalization frameworks.
- Align Marketing Cloud with CRM and Data Cloud through synchronized DEs, event models, and activation flows.
- Ensure customer journeys follow global consent, privacy, and suppression rules.
Integration Architecture and API-Led Connectivity
- Design and govern cross-cloud integrations including Salesforce to Marketing Cloud, Salesforce to Data Cloud, Data Cloud to Marketing Cloud, and Snowflake/S3 to Data Cloud.
- Define integration patterns including API-led, ETL, event-driven, and reverse ETL.
- Ensure secure, tokenized connectivity using OAuth 2.0, Named Credentials, and governance around versioning and auditing.
- Establish frameworks for monitoring, alerting, reconciliation, and error handling.
CRM Standardization and Best Practices
- Define scalable data models, clean object relationships, and standardized lifecycle processes across Sales and Service Cloud.
- Drive automation using Flows while eliminating legacy builders.
- Establish forecasting, attribution, and user experience optimization patterns.
- Ensure CRM evolves into a single source of truth across global teams.
Security, Compliance, and Platform Governance
- Architect role hierarchies, permission sets, and sharing rules.
- Apply data classification, encryption, and audit frameworks.
- Ensure compliance with DPDP, GDPR, CCPA, and global privacy requirements.
- Oversee TrustArc-based consent architecture across CRM, Marketing Cloud, and Data Cloud.
- Lead Change Control Board governance, design reviews, and release management processes.
Quality Assurance and Testing Strategy
- Define QA strategy across functional, integration, identity resolution, and regression layers.
- Ensure test coverage reflects cross-cloud flows and multi-cloud dependencies.
- Validate that UAT aligns with business outcomes and end-to-end journeys.
Enablement, Documentation, and Long-Term Coaching
- Produce architecture decks, runbooks, data catalogs, and flow documentation.
- Train admins, developers, marketers, and sales teams on the architecture.
- Participate in quarterly architecture reviews and roadmap refinement.
- Support managed services teams to prevent architecture drift.
Technical Decision Making and Oversight
- Act as the primary architecture authority.
- Make decisions that balance configurability, performance, compliance, and long-term maintainability.
- Review configurations and customizations before deployment.
- Ensure all Salesforce clouds and integrated systems operate as a cohesive platform.
Skills, Knowledge & Expertise
- Eight or more years of experience architecting and delivering enterprise Salesforce solutions.
- Deep expertise across Sales Cloud, Service Cloud, Marketing Cloud (ExactTarget), Experience Cloud, and robust hands-on experience with Data Cloud.
- Proven experience designing multi-cloud architectures including experience, engagement, data, and integration layers.
- Strong understanding of identity resolution, data modeling, segmentation, and activation patterns.
- Hands-on experience architecting integrations using API-led patterns, ETL tools, and event frameworks.
- Strong understanding of CRM data models, automation, lifecycle processes, and governance.
- Experience with security, compliance, consent frameworks, and global privacy regulations.
- Ability to produce high-quality architecture documentation and lead cross-functional workshops.
- Excellent communication skills to collaborate with customer leadership, engineering teams, and business stakeholders.
- Demonstrated leadership experience guiding teams and driving large-scale architectural initiatives.
- Certifications such as Salesforce CTA, Application Architect, System Architect, Marketing Cloud Architect, or Data Cloud Consultant.
Good To Have
- Experience with Tableau, MuleSoft, or advanced Marketing Cloud features.
- Experience with Snowflake, reverse ETL tools, or enterprise data lakes.
- Knowledge of enterprise data governance, metadata management, and cataloging.
Why Work At Axelerant?
- Be part of an AI-first, remote-first digital agency that’s shaping the future of customer experiences.
- Collaborate with global teams and leading platform partners to solve meaningful challenges.
- Enjoy a culture that supports autonomy, continuous learning, and work-life harmony.
