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AtomiAT

Demand and Campaigns Lead

The ultimate resource for students and teachers. Video lessons, interactive quizzes and smart revision powered by AI.

Atomi

Employee count: 51-200

Australia only

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Join Atomi: Reinvent how the world learns.

At Atomi, we're on a mission to unlock human potential by transforming the way students learn and teachers teach. Our platform combines cutting-edge technology with a creative, human-first approach, turning complex ideas into simple, engaging experiences for students, educators, and parents everywhere.
We’re driven by curiosity, humility, and a relentless focus on quality and innovation. At Atomi, your ideas matter, your creativity counts, and your work directly impacts how hundreds of thousands of learners engage with education around the globe.
Come build something remarkable with us.

The Opportunity

As an Integrated Campaigns Lead, you'll help shape how Atomi shows up in the world. You’ll own the creative and narrative quality of our campaigns and turn strategy into distinctive, campaign-led thinking that earns attention, builds trust in the brand and supports sustainable pipeline growth.

You’ll sit at the intersection of brand, content, campaigns and revenue, bringing structure and creative judgment to how demand is generated and activated. Working closely with Brand Studio, Sales and Growth teams, you’ll make sure everything we put into market feels connected, intentional and genuinely useful to schools and teachers.

This is a highly autonomous role for a strong creative individual contributor who enjoys owning ideas end-to-end. You’ll help define how we do demand and campaign-driven marketing at Atomi, challenge safe thinking and act as a guardian of the brand.

What You'll Do

    • Own the narrative and creative quality of Atomi’s campaigns, ensuring everything we put into market is clear, distinctive and meets a high bar.
    • Develop distinctive campaign ideas and messaging frameworks that strengthen brand trust and recognition over time.
    • Translate strategy into campaign-led demand programs that support pipeline growth without diluting the brand.
    • Lead brand-led demand and account-based marketing, designing and executing programs aligned to sales priorities and longer buying cycles.
    • Shape content that educates schools and teachers, builds brand confidence and supports strong sales conversations.
    • Partner with Brand Studio Design from the start to bring campaigns to life creatively and consistently.
    • Work closely with Product Marketing, Growth and Events to ensure campaigns feel joined up across channels.
    • Collaborate with Sales and Customer Success to ensure all campaigns are relevant, practical and genuinely adopted.
    • Use insight and experimentation to improve effectiveness over time, knowing when to test, when to refine and when to double down on what works.
    • Balance commercial outcomes with long-term brand strength, resisting short-term wins that undermine trust.

What You'll Bring to Atomi

    • 5+ Years in creative campaign or demand marketing roles within B2B SaaS or a complex product-led business.
    • Demonstrated experience leading creative, integrated campaigns in a sales-led environment.
    • Strong experience partnering with brand, design and creative teams, with respect for craft and consistency.
    • Clear creative judgment and confidence in challenging safe or purely performance-led ideas.
    • Exceptional writing, editing and storytelling skills with sharp attention to tone and structure.
    • Experience working closely with Product and Sales, with an understanding of GTM nuance and trade-offs.
    • Comfort using insight and data to inform decisions without letting metrics dictate creative quality.
    • Open to experimenting with AI to boost quality, speed and scale without compromising brand.
    • A proactive, strategic mind who brings clarity, creativity and strong ideas to every project.
    • Comfortable in a fast-paced, collaborative environment operating as a senior individual contributor with high autonomy.
    • Confident communicator with strong cross-functional influence.

Working at Atomi

  • Tailored flexibility: Enjoy work-life balance with hours that adapt to your needs, whether for university, family or personal time.
  • Generous leave: Experience additional paid leave options as a permanent team member.
  • Location Independence: Work from Sydney, interstate or wherever you find inspiration.
  • Growth and development: Use ongoing opportunities to improve your skills and expand your knowledge.
  • Holistic wellbeing: Benefit from a comprehensive employee assistance program subscription and additional wellbeing leave, supporting your best self.
  • Parental support: Enjoy 14 weeks of paid leave for new parents, with additional leave specifically for birthing parents.
  • Work with the best: We know you want to work alongside the best, so we work hard to hire only the best.
  • Regular social in-person and remote events: Including team sports competitions, trivia nights and themed annual events.
  • Atomi access: Enjoy free Atomi services for you and your family.
  • Onsite teams: Our Sydney office is ideally located in a central setting with cafes, shops and public transport nearby.

How to apply

Ironically for an education company, we’re not huge sticklers for qualifications. We’re more interested in how your skills and experience can contribute to our team. Make sure to include links to any relevant projects, like your portfolio, writing, GitHub, etc. - whatever helps us understand what you're good at, what you're passionate about, and why you’d be a great fit at Atomi.
We also know great people come from all kinds of backgrounds, so even if you don't meet all the requirements we've listed, you should still apply.
Please note: You'll need Australian working rights for this role.

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Education

No degree required

Experience

5 years minimum

Location requirements

Hiring timezones

Australia +/- 0 hours

About Atomi

Learn more about Atomi and their company culture.

View company profile

Millions of lessons delivered to hundreds of thousands of students and counting!

Atomi began with just a few 'how to' math videos. It turned out that students and teachers really enjoyed their simple, fun and practical style, so it quickly grew into thousands of lessons in everything from sonnets to the solar system. We now deliver millions of lessons each year to students around the world, helping to extend learning beyond the classroom and empowering students and teachers to work better together.

Employee benefits

Learn about the employee benefits and perks provided at Atomi.

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Unlimited time off

Our permanent team enjoy unlimited paid leave!

Atomi access

Free access to our Atomi platform for you and your family members.

Flexible hours

We work around your schedule so you can fit in work time, study time, family time and time off.

Opportunities to grow

We provide opportunities to improve your skills and knowledge across a range of interests and fields.

View Atomi's employee benefits
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Atomi

Company size

51-200 employees

Founded in

2013

Chief executive officer

Rob Barakat

Employees live in

View company profile

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