Avalere HealthAH

VP, Brand Strategy

Avalere Health is a strategic advisory firm that specializes in the healthcare sector, focusing on providing intelligent, data-driven solutions to clients navigating complex healthcare challenges.

Avalere Health

Employee count: 201-500

Salary: 185k-200k USD

United States only

About Avalere Health

Guided by a single mission to make EVERY PATIENT POSSIBLE, our Advisory, Medical, and Marketing capabilities move as one, ensuring every patient is identified, supported, treated, and cared for. Equally.
Avalere Health is a global strategic partner, perfectly formed to solve the biggest challenges in health—at pace and at scale. We are united across the product lifecycle, uniquely positioned to understand every angle of life, health, and the human condition. Partnering with our clients, we are building a world where healthcare is not a barrier. And no patient is left behind.
We are powered by our unique and proprietary model, SenseMaking. Combining strategic tools and human ingenuity, SenseMaking allows us to transform limitations into pathways, obstacles into possibilities, and intricacy into action. Our talented, diverse, and passionate team—known as SenseMakers—strive each day to make EVERY PATIENT POSSIBLE.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

About the role:

As VP, Brand Strategy, you are a strong leader who is adept at developing targeted, transformative insights that fuel brand strategies, tactical initiatives, and behavior-changing creative campaigns and applying those skills to inspire the trust of our clients. As an engaging storyteller and critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to produce and deliver strategic recommendations that lead to significant brand results.

What you'll do:

  • Act as a strategic partner to clients to solve their business challenges—offering proactive solutions, provoking out of the box thinking, and acting as a brand steward
  • Ownership of the discovery and development of brand and product strategy including go-to-market strategy, business strategy, and creative strategy
  • Lead client meetings and workshops to support strategic foundations, competitive strategy, brand innovation and experience
  • Partner with engagement strategy to translate brand value proposition to a desired experience
  • Partner with clients and creative teams to unearth target audience needs, unique value propositions, and supporting reasons to believe
  • Lead qualitative and quantitative research insights projects to support deeper understanding of target audience needs
  • Ensure all activations and executions reflect and pull-through brand strategy principles—ability to diagnose and offer solutions if not aligned
  • Support SVP, Strategy in development and expansion of capability set

About you:

  • Bachelor’s degree in (Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics etc.)
  • 10+ years’ experience in a healthcare/pharmaceutical advertising agency environment
  • [Relevant] category experience
  • Experience with professional DTC or patient marketing

What we can offer

Avalere Health aims to empower every employee to develop and thrive. We empower our team with the tools, skills, and support needed to think differently and to solve healthcare’s most complex challenges.
At the center of our people-led culture is our Career Experience team, whose mission is to provide every employee with a purpose-driven career. We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.
We are committed to embedding diversity and inclusion in every aspect of our organization. We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.
We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits.
We encourage all applicants to read our candidate privacy noticebefore applying to Avalere Health.

About the job

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Job type

Full Time

Experience level

Executive

Salary

Salary: 185k-200k USD

Location requirements

Hiring timezones

United States +/- 0 hours

About Avalere Health

Learn more about Avalere Health and their company culture.

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Avalere Health is a strategic advisory firm that specializes in the healthcare sector, focusing on providing intelligent, data-driven solutions to clients navigating complex healthcare challenges. With a commitment to delivering objective analysis and balanced insights, Avalere plays a pivotal role in helping organizations understand the implications of healthcare policies, market dynamics, and the evolving landscape of the healthcare industry.

At the core of Avalere Health's mission is their dedication to enhancing decision-making processes through innovative methodologies and comprehensive analytics. Their services range from market access strategy and regulatory guidance to value-based care initiatives, thus empowering their clients to achieve optimal operational efficiency and improve patient outcomes. Avalere's team consists of seasoned experts who bring deep industry knowledge and diverse experience, making them a trusted partner for pharmaceutical companies, payers, and providers alike.

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