Director, Demand Generation

Role: Director, Demand Generation

Reports to: VP, Product Marketing

Department: Product

Location: Remote, US

Job Type: Full Time, Exempt

Be at the center of AI

With more than 40 million users, Anaconda is the world’s most popular data science platform and the foundation of modern AI development. We pioneered the use of Python for data science, championed its vibrant community, and continue to steward open-source projects that make tomorrow’s innovations possible. Our enterprise-grade solutions enable corporate, research, and academic institutions around the world to harness the power of open source for competitive advantage, groundbreaking research, and a better world.

Anaconda is seeking people who want to be at the center of Artificial Intelligence. Candidates should be knowledgeable and capable, but always eager to learn more and to teach others.

Here is why people love most about working here: We’re not just a company, we’re part of a movement. Our dedicated employees and user community are democratizing data science and creating and promoting open-source technologies for a better world, and our commercial offerings make it possible for enterprise users to leverage the most innovative output from open source in a secure, governed way.

Summary

Anaconda is seeking a talented Director, Demand Generation to join our rapidly-growing company. This is an excellent opportunity for you to leverage your experience and skills and apply it to the world of data science and machine learning. As our Director, Marketing Operations you will strategize and oversee the marketing efforts aimed at retaining and engaging existing customers. You'll focus on creating personalized experiences, loyalty programs, and campaigns that strengthen the relationship between the brand and its customers. Your responsibilities will include analyzing customer data, identifying opportunities for upselling and cross-selling, managing customer feedback, and collaborating with other teams to ensure a seamless customer experience.

What You’ll Do:

• Operate marketing programs full funnel, both B2B and B2C
• Manage a team of 4 demand generation marketers in the following categories:
• Direct-sales demand capture focused on generating new or account expansion
• Channel-sales demand capture focused on expansion and co-marketing efforts
• Lifecycle marketing focused on retaining customers and increasing LTV
• Event marketing focused on planning proprietary and sponsored event
• Be accountable for the execution of all above efforts and strategies
• Oversee and optimize the paid marketing programs budget
• Establish all KPIs and metrics for demand generation initiatives
• Collaborate with product marketing, sales, product and finance teams
• Be an evangelist and driving force on current industry trends

What You Need:

• Minimum of 7 years experience
• Experience leading a team
• Team attitude: “I am not done until WE are done”
• Embody our core values:
• Great People
• Great Product
• Great Performance
• Care deeply about fostering an environment where people of all backgrounds and experiences can flourish

*FTE employees based on your region

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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