Marketing Communication Specialist

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Pay Range:

Position Summary

The marketing communications specialist supports the development and delivery of AON communications. This role focuses on creating, editing, and coordinating a variety of marketing communications materials—including letters, biographies, external and internal communications content, website, and sales enablement assets. The specialist works with the marketing communications team to ensure that all communications align with AON’s brand voice and strategic priorities.

The ideal candidate has excellent writing and editing skills, pays attention to detail, and has the ability to adapt content for diverse audiences and channels. Experience in marketing, communications, public relations, or media relations is required; a background in healthcare or a related field is preferred.

This position requires strong organizational and project management skills, the ability to balance multiple priorities, and a proactive approach to supporting evolving marketing and communications initiatives. The marketing communications specialist plays a key role in helping the team execute impactful campaigns that drive awareness, alignment, and engagement across the organization.

Key Performance Areas

KPA 1: Content Creation and Development

Produce diverse, high-quality content across multiple channels to support organizational communications and marketing objectives

• Assist in the creation, editing, and coordination of a variety of marketing communications materials—including letters, biographies, external and internal communications content, website, and sales enablement assets, and other communications as assigned

• Assist in the development of messaging for campaigns, initiatives, and strategic priorities that effectively reach and engage target audiences across various stakeholder groups

• Assist in the writing of original content that tells AON's story, highlights organizational achievements, and advances strategic communications goals

• Adapt writing style and tone to suit different audiences, platforms, and purposes while maintaining brand consistency

• Research topics thoroughly to ensure accuracy, credibility, and relevance of all content produced

• Assist in the generation of creative concepts and fresh angles for storytelling that differentiate AON in the marketplace

• Assist in the production of content that drives desired outcomes including awareness, engagement, lead generation, and brand affinity

KPA 2: Editorial Excellence and Brand Stewardship

Ensure all communications meet the highest standards of quality and align with AON's brand identity

• Assist in creating, editing, and proofreading content to ensure clarity, accuracy, consistency, and grammatical excellence

• Assist team in maintaining alignment with AON's brand voice, messaging standards, and style guidelines across all communications

• Edit content from multiple contributors to ensure consistency in tone, quality, and adherence to brand standards

• Conduct thorough fact-checking and verification to maintain credibility and avoid errors

• Apply AP Style and healthcare industry-specific terminology appropriately

• Assist team in ensuring all content is accessible, inclusive, and appropriate for diverse audiences

• Assist the team in maintaining content quality standards under tight deadlines without compromising excellence

• Assist the team, serving as guardian of brand integrity in all written communications

KPA 3: Marketing Campaign Support and Execution

Collaborate on integrated marketing campaigns to drive business results and audience engagement

• Assist in executing marketing campaigns by developing compelling copy for campaign touchpoints

• Ensure campaign deliverables are completed on time, within scope, and meet established quality standards

• Collaborate with creative teams to align written and visual elements for cohesive, impactful communications

• Support campaign planning by contributing strategic input on messaging and content approach

• Coordinate with cross-functional teams including marketing, design, digital, and practice operations to ensure seamless campaign execution

• Track campaign content needs and manage multiple concurrent projects with competing deadlines

• Adapt quickly to changing priorities and last-minute requests while maintaining quality standards

• Contribute to campaign performance analysis by providing insights on messaging effectiveness

KPA 4: Media Relations and Public Relations Support

Strengthen AON's media presence and public profile through strategic communications

• Draft marketing communications materials that effectively communicate organizational news, achievements, and thought leadership

• Assist in building and maintaining comprehensive media lists targeting relevant healthcare, business, and local media outlets

• Assist in media outreach efforts including pitch development, follow-up, and relationship building

• Assist in monitoring media coverage of AON and competitive landscape, providing reports and insights to leadership

• Assist with media inquiries in coordination with leadership and communications team

• Assist in identifying proactive media opportunities to elevate AON's visibility and reputation

• Assist in developing media materials including fact sheets, backgrounders, Q&As, and executive talking points

• Assist in supporting crisis communications efforts by drafting responsive statements and materials as needed

KPA 5: Strategic Intelligence and Industry Awareness (5%)

Maintain current knowledge of industry trends and best practices to inform strategic content development

• Stay informed on healthcare industry trends, policy changes, and emerging issues relevant to oncology care

• Monitor communications best practices and evolving digital/social media trends to keep content strategy current

• Track competitor activity including messaging, campaigns, and market positioning to identify opportunities and threats

• Research and analyze industry thought leadership to guide AON's content strategy and innovation

• Attend webinars, conferences, and professional development opportunities to enhance skills and knowledge

• Share insights and recommendations with team to inform content strategy and organizational positioning

• Apply industry knowledge to develop timely, relevant content that positions AON as a thought leader

• Identify opportunities to leverage trends and current events for strategic communications advantage

Position Qualifications

Education

• Bachelor’s degree in journalism, communications, marketing, or a related field

Minimum Relevant Experience

• Minimum of three years of experience in marketing, communications, or public relations—preferably within healthcare, life sciences, or another regulated industry.

• Demonstrated ability to write and edit for multiple audiences and formats, including news releases, website content, and social media.

• Hands-on experience managing and growing organic social media channels for a business or organization.

• Strong understanding of marketing communications strategy, brand voice, and audience engagement across digital and traditional platforms.

• Proven project management and organizational skills, with the ability to balance multiple priorities and meet deadlines in a fast-paced environment.

• Exceptional writing, storytelling, and attention to detail, with a commitment to accuracy and tone consistency.

Skills

• Preferred:

• Familiarity with HIPAA and consumer data privacy compliance.

• Experience in online reputation management.

• Healthcare industry experience.

Travel: 0-25%