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Allwyn UKAU

Retail Sales Executive - Eltham

Allwyn UK is the operator of The National Lottery, aiming to modernize the lottery, increase player engagement, and significantly boost contributions to good causes.

Allwyn UK

Employee count: 501-1000

United Kingdom only

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Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

A bit about the role…

The Retail Sales Team are the face of The National Lottery to the existing National Lottery Retailers, supporting them to increase Returns to Good Causes, driving sales, retailer training and the ongoing management of The National Lottery retail estate. Through ownership of territory management, you will build and maintain strong relationships with our retailer network within an assigned territory.

Deliver the retail revenue and marketing plans by supporting and growing in-store standards, advocating the commercial value of The National Lottery to drive sales and returns to Good Causes

What you’ll be doing…

· Develop a strong understanding of your territory, retailers, and competitors to drive sales and returns to Good Causes

· Support the Annual Business Plan by delivering key messages and marketing updates to our retail network

· Support the Retail Sales Team objectives and review against agreed measures, working cross territory / divisionally where required Bring retail insight and new ways of working into Allwyn.

· Deliver the Retail Key Performance Indicators through ownership of territory management plans and prepare store visits within your assigned territory.

· Proactively drive high in-store standards and deliver key messages

· Build and maintain great relationships in your assigned territory to drive great in store execution and retailer advocacy of The National Lottery.

· Agree and gain commitment ensuring retailers comply with the necessary player protection through the Retail Training Centre (RTC)

· Drive you own development through your Personal Development plan and our Learning and Development programme.

What experience we’re looking for…

· Previous sales experience or customer service (field desirable but not essential)

· You're always bringing new ideas to the table

· Strong sales and commercial acumen

· You’re confident and articulate in speaking to our retailers and can build great relationships through your consultative approach

· Experience of face to face consultative selling – and you’re pretty good at it too

· Ability to use IT packages and be flexible in all packages

· Ability to analyse data and provide insight to our customers

· The ability to deliver effective training with people at all levels

· A full UK driving licence and flexibility to travel across your territory and wider regions when required

Benefits

  • Company Bonus Scheme
  • Company Car
  • Matched pension contributions up to 8.5%
  • 26 days annual leave + 2 Life Days (and bank holidays)
  • Complimentary Private Medical
  • Income Protection · Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
  • Enhanced Family Leave (Maternity, Paternity, Adoption)
  • Wellness Allowance £500
  • Employee Assistance Programme
  • Discounted Health Assessments
  • Volunteering Days
  • Matched Funding

About the job

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Job type

Full Time

Experience level

Location requirements

Hiring timezones

United Kingdom +/- 0 hours

About Allwyn UK

Learn more about Allwyn UK and their company culture.

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The journey of Allwyn UK is a story of transformation and renewed ambition for one of the UK's most iconic institutions, The National Lottery. While The National Lottery itself has been changing lives since its inception in 1994, raising billions for good causes and creating thousands of millionaires, a new chapter began on February 1, 2024. On this date, Allwyn UK, part of the wider Allwyn Entertainment group – a seasoned multinational lottery operator with a strong track record across Europe – officially took the helm. This transition marked the first change in operatorship for The National Lottery in nearly three decades, heralding a fresh approach and a significant commitment to modernization.

Allwyn UK's arrival wasn't just a change of guard; it represented a pledge to reinvigorate The National Lottery for the digital age. The company embarked on this journey with a clear vision: to make the lottery more engaging, attract a wider audience, and, crucially, to significantly increase the funds generated for community, sport, arts, and heritage projects across the United Kingdom. Their strategy involves substantial investment in technology and data, aiming to enhance the player experience with more innovative games and seamless interactions, both online and in retail. This includes plans for new digital platforms, modernised retail terminals, and a refreshed marketing approach designed to recapture the nation's imagination. The path to this new era involved meticulous planning and navigating the complexities of taking over such a large-scale and beloved operation, all while ensuring a seamless transition for millions of players and over 40,000 retailers. Allwyn UK's narrative is one of building on a powerful legacy, driven by the belief that a modern, responsible, and entertaining lottery can deliver even greater benefits for society.

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Allwyn UK

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