As our Director of Marketing, you'll play a massive role in our success, partnering with you on marketing strategy and then executing on that, from growing awareness of us and our products through new channels and methods, web optimization, paid marketing, and demand gen to name a few focuses. We’re looking for folks to join who have the right mix of being analytical, data-driven and highly creative.
What you'll be doing
- You’ll be a generalist and switch between demand gen, digital marketing, marketing ops, ABM, product marketing and everything in-between (but don’t expect you to ‘spike’ in all these areas)
- Your KPIs will be focused on growing targeted website traffic, increasing MQLs, and maximizing demo bookings for the sales team.
- You’ll be intimately familiar with the psychology of developers and product managers as users and buyer personas to create effective marketing strategies to attract and convert these audiences.
- You’ll be responsible for generating new ideas for channels and campaigns, aggressively testing your theories, and scaling winners while cutting losers.
- You’ll use an innovative mind to create experiments that can span across in-person events, messaging, positioning, marketing tools we build for our prospects, and more. The more “out there” the better.
- You’ll use a strong understanding of performance analytics to understand your experiments’ results and how it affects the entire customer funnel from top to bottom.
- You’ll stay up to date on market trends and what would capture user attention to drive Alloy’s brand presence and positioning as a leader in our market, and stand out in a crowded landscape.
Skills & experience we're excited about
- 5+ years in a similar role with concrete examples of your past successes and an ability to use your experience to cast a critical eye on what we are doing at Alloy right now.
- Background as a developer, product manager, or implementing successful marketing strategies for these personas are a huge plus.
- Experience managing and tactically deploying strategies in (but not limited to) SEO, social, paid search, events, product marketing, and demand gen.
- You have worked with technical products and technical audiences before or can demonstrate an ability to learn quickly.
- Being comfortable with owning lead generation KPIs and revenue numbers. Hyper analytical, using models and other tools to track and analyze metrics, present clear and compelling reports, showcasing the impact of marketing efforts.
- Experimentation is second nature to you - generating new ideas, tracking metrics, being data-driven and quickly identifying success and shutting down ineffective ones.
- You constantly think about non-standard strategies and approaches to get online attention and stand out in a competitive online landscape.
- An ability to work cross-functionally with sales, product, and engineering teams to understand how to best target your audience and assist in achieving company goals.
- Ability to manage multiple channels and workflows effectively and proactively
