ALICE

25,000+ Hoteliers and the World’s Top Brands Love  ALICE.

ALICE is where these worlds collide

INNOVATION

An improvement in something established by introducing new methods, ideas or products.

TECHNOLOGY

The application of scientific knowledge for practical purposes, especially in industry.

HOSPITALITY

The friendly and generous reception and entertainment of guests, visitors or strangers.

Wherever ALICE is. Wherever you are.

We’re proud of the fact that almost half of ALICE’s team works remotely, calling 13 different countries home. We consider ourselves global thinkers and travelers. Instead of adapting our processes for our remote employees after the fact, we built processes with them in mind, constantly testing for how they hold up and enhancing them.

Diversity & Inclusion

Hospitality has always been about providing a safe space. At ALICE, we are dedicated to creating an environment in which all employees feel valued, included, and empowered to do their best work and bring great ideas to the table. Our unique experiences, perspectives, and viewpoints add value to our ability to help businesses deliver hospitality.

As part of our commitment to inclusion, ALICE’s Diversity and Inclusion Committee strives to create an inclusive environment year-round by:

• Fostering an environment that enables staff and clients to feel empowered, valued, respected, and safe.

• Cultivating a diverse and inclusive staff.

• Creating a work environment that ensures equal access to opportunities for professional growth and advancement.

• Equipping our leaders with the competency to lead and manage a diverse workforce. 

HOW WE ARE

Like the industry we serve, hospitality is one of our core values. We continually aim to anticipate needs, build empathy, be generous, and most of all, be genuine. We believe it’s important to act with integrity and to build relationships with the people around us.

• Be hospitable

• Be humble and lighthearted

• Act with integrity

• Build relationships

HOW WE WORK

We are people with strong ideas but know how and when to let them go for the team to move forward together. We always give feedback from a place of care and support as everyone should be offered the chance to improve. We are kind but candid.

• Be a self-starter

• Have grit and get sh•t done

• Continuously improve

• Be curious

HOW WE TEAM

We are people with strong ideas but know how and when to let them go for the team to move forward together. We always give feedback from a place of care and support as everyone should be offered the chance to improve. We are kind but candid.

• Have a strong idea loosely held

• Act like an owner

• Play like a team, think like a coach

• Be hard on the problem, soft on people