Role summary
As a Customer Marketing Project Manager, you will be responsible for the end-to-end management of critical communication channels for Google for Education and Google Enterprise Platforms customers. This role focuses on managing high-reach email newsletters, scaling existing lifecycle campaigns to international regions, and overseeing campaign operations. You will act as a bridge between central strategy and regional execution, ensuring that our marketing programs deliver consistent value and drive engagement across the post-adoption customer journey.
RESPONSIBILITIES
- Newsletter Management: Serve as the primary delegate for K12 and Higher Education Google for Education and Chrome Enterprise Newsletters.
- Send monthly content submission requests and work cross-functionally with central, regional, and cross-Google stakeholders to ensure content is submitted on time
- Proofread and edit submissions to align with Google’s voice.
- Write monthly editorial introductions and coordinate across Marketing and Brand for necessary approvals.
- Coordinate with marketing operations for on-time deployment.
- Identify opportunities to improve newsletter engagement and execute content and layout experiments to optimize performance while staying up-to-speed on competitive best practices.
- Campaign Operations: Manage established customer lifecycle programs, including ensuring content in Onboarding, Feature Adoption, and Renewal email programs reflect the latest product updates, events, and launches.
- International Expansion: Own customer program expansion into priority international markets, partnering with regional stakeholders to develop expansion plans and lead all aspects of execution, including localization, validation, and deployment.
- Performance Tracking: Maintain accurate campaign performance reporting hygiene; monitor engagement and health metrics (delivery, open rates, CTRs) and proactively escalate technical or performance issues.
- Stakeholder Management: Provide quarterly updates to global and regional stakeholders, sharing insights from program metrics and their implications for Go-to-Market (GTM) teams, including email best practices and best-performing content types.
REQUIREMENTS
- Bachelor's degree or equivalent practical experience.
- Experience in marketing project management, customer marketing, or campaign operations.
- Experience managing email marketing programs, newsletters, or lifecycle marketing journeys.
- Experience working with cross-functional teams (e.g., Marketing Ops, Central vs. Regional teams) to deliver projects on a global scale.
- Ability to manage multiple complex projects simultaneously.
PREFERRED QUALIFICATIONS
- Experience with Google for Education products or the K12/Higher Education market.
- Proven track record in managing localization (l10n) workflows and scaling programs to international markets.
- Analytical skills with experience monitoring program health metrics and performing data-backed optimizations.
- Editorial and copywriting skills with the ability to maintain a consistent brand voice across various content types.
Key Responsibilities
RESPONSIBILITIES
- Newsletter Management: Serve as the primary delegate for K12 and Higher Education Google for Education and Chrome Enterprise Newsletters.
- Send monthly content submission requests and work cross-functionally with central, regional, and cross-Google stakeholders to ensure content is submitted on time
- Proofread and edit submissions to align with Google’s voice.
- Write monthly editorial introductions and coordinate across Marketing and Brand for necessary approvals.
- Coordinate with marketing operations for on-time deployment.
- Identify opportunities to improve newsletter engagement and execute content and layout experiments to optimize performance while staying up-to-speed on competitive best practices.
- Campaign Operations: Manage established customer lifecycle programs, including ensuring content in Onboarding, Feature Adoption, and Renewal email programs reflect the latest product updates, events, and launches.
- International Expansion: Own customer program expansion into priority international markets, partnering with regional stakeholders to develop expansion plans and lead all aspects of execution, including localization, validation, and deployment.
- Performance Tracking: Maintain accurate campaign performance reporting hygiene; monitor engagement and health metrics (delivery, open rates, CTRs) and proactively escalate technical or performance issues.
- Stakeholder Management: Provide quarterly updates to global and regional stakeholders, sharing insights from program metrics and their implications for Go-to-Market (GTM) teams, including email best practices and best-performing content types.
