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ActianAC

Principal Product Marketing Manager, Data & BI

The Actian Data Platform provides a unified experience for ingesting, transforming, analyzing, and storing data. Flexible deployment options include cloud, on-premises, or in hybrid and multi-cloud environments.

Actian

Employee count: 201-500

United States only

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About Actian

Actian helps businesses put their data and AI strategy to work. Our portfolio spans high-performance databases, data management, and business intelligence (BI). We're expanding into AI-native capabilities across all of it, and we're early enough that the decisions you make here will shape how the market sees us.

About the Role

We're looking for a senior PMM who knows the data and BI space well enough to have opinions about it. You'll own go-to-market across 2 distinct motions.

Our BI platform is your primary focus: net new acquisition in a competitive market, with a strong open-source community, and a growing AI story to tell. The database motion is renewal and retention, working closely with Customer Marketing and PM to keep a loyal, installed base engaged and expanding.

If you've marketed a BI or analytics product, understand how AI is reshaping what buyers expect from data platforms, and want to work on something where AI is rewriting the category; this role is for you.

Responsibilities:

    Business Intelligence (Net New Acquisition)

    • Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs

    • Lead go-to-market for product launches from bill of materials through sales enablement

    • Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms

    • Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts

    • Create sales plays and campaigns that drive adoption and pipeline impact

    • Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights

    • Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input

    Actian Databases (Retention & Renewal)

    • Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays

    • Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities

    • Translate roadmap updates into customer-facing messaging that reinforces value at renewal time

    Cross-Portfolio

    • Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines

    • Create messaging and content for cross-sell expansion programs within the Actian portfolio

Requirements:

    • 6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories

    • Experience marketing a BI or analytics product directly

    • Background marketing to analytics teams, data engineers, and application developers

    • Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations

    • Experience with open-source communities, free trials and product-led growth models

    • Hands-on experience with AI tools and workflow automation (we pay attention to this)

About the job

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Posted on

Job type

Full Time

Experience level

Experience

6 years minimum

Location requirements

Hiring timezones

United States +/- 0 hours

About Actian

Learn more about Actian and their company culture.

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Actian, a division of HCLSoftware, confidently transforms business by simplifying how people connect, manage, and analyze data.

What We Do

The Actian Data Platform gives customers the ability to innovate faster, gain real time insights, modernize at any pace, leverage native data integration, and deploy anywhere.

  • Actian Data Platform: Our data integration, management and analytics technologies are available as a suite of services in an easy to use, scalable platform deployed in any cloud, hybrid, or on-premises.

  • Data Integration: Connect data sources, applications, and businesses to orchestrate and automate flows of information.

  • Data Management: Whether transaction processing, complex object models, or edge computing is your priority, Actian offers the database that is best for your business.

  • Data Analytics: Run complex, ad hoc queries against billions of records with the fastest analytic performance in the industry.

Why Actian

Trusted. Flexible. Easy to Use.

Actian is helping businesses build a bridge to a data-defined future. We’re doing this by delivering scalable cloud technologies while protecting customers’ investments in existing platforms. Our patented technology has enabled us to maintain a 10-20X performance edge against competitors large and small in the mission-critical data management market. The most data-intensive enterprises in financial services, retail, telecommunications, media, healthcare and manufacturing trust Actian to solve their toughest data challenges. But our success goes beyond technology. It’s rooted in our people and an outstanding culture that values work-life balance, collaboration, and a spirit of innovation.

That’s why.

Employee benefits

Learn about the employee benefits and perks provided at Actian.

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Life insurance

Life insurance so you don't have to worry.

Disability insurance

Disability insurance so you don't have to worry.

Paid parental leave

Paid family leave for all parents to support you and your family.

Retirement benefits

401(k) and regional retirement plans to help you invest in your future.

View Actian's employee benefits
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Actian

Company size

201-500 employees

Founded in

1980

Chief executive officer

Marc Potter

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