Senior Campaign & Events Operations Manager

About the Role

The Senior Campaign & Event Operations Manager drives the operational excellence behind Abnormal’s most strategic campaigns and events. This role owns the systems, processes, and insights that enable flawless execution, cross-functional alignment, and measurable business impact across our global events portfolio.

Embedded within the Strategic Events team, this role requires deep event context — understanding how events are designed, executed, and optimized to support GTM priorities. This is not a traditional project manager or reporting-only role. It’s for a strategic operator who combines analytical rigor with event expertise to build scalable frameworks, modernize processes, and translate event performance into actionable insights for marketing leadership.

Partnering closely with Strategic Events, Global Integrated Marketing, Marketing Operations, and Field Marketing, this leader ensures that events and campaigns are operationally sound, insight-driven, and tightly connected to Abnormal’s broader marketing and revenue goals.

What You’ll Do

Own End-to-End Campaign & Event Operations

• Lead strategic and executional operations for Abnormal’s highest-impact campaigns and events, ensuring consistent delivery, clean execution, and strong alignment to GTM priorities
• Own operational workflows across the full lifecycle—planning, execution, follow-up, and retrospectives—while integrating seamlessly with systems including Marketo, Salesforce, Cvent, and Jifflenow
• Serve as the operational connective tissue between Strategic Events, Integrated Marketing, Field Marketing, and Marketing Operations

Build Scalable Event Operations Frameworks

• Design and maintain a clear, repeatable event operations playbook that removes ambiguity and enables scale
• Develop RASCIs, project plans, intake and kickoff structures, stakeholder communication cadences, and escalation paths for different event types
• Create and standardize templates (kickoff agendas, program guides, recap docs, post-event retros, etc.) that empower teams without over-centralizing execution
• Establish a consistent post-event retrospective framework that captures learnings and drives continuous improvement

Event Data, Reporting & Infrastructure

• Partner closely with Marketing Operations to define goals, lead flow logic, and measurement frameworks for campaigns and events
• Build and maintain dashboards and reporting that are self-serve, reliable, and actionable, reducing ad-hoc data pulls while increasing visibility for stakeholders
• Ensure data accuracy and operational rigor across event reporting, without being the sole owner of manual analysis
• Translate event performance into insights that inform campaign optimization and future investment decisions

Process Modernization & Tooling

• Evaluate how existing tools and platforms are used today and identify opportunities to reduce manual work, improve data flow, and scale execution
• Lead process improvements and tooling enhancements that streamline operations and improve team efficiency
• Support special operational initiatives (e.g., executive meeting programs, new event formats, or experimental GTM motions)

Cross-Functional Alignment & Enablement

• Drive alignment and visibility across cross-functional stakeholders by running operational forums, sharing calendars, and creating clear communication structures
• Partner with Field Marketing to develop repeatable enablement frameworks (program guides, timelines, follow-up structures), without owning sales-facing content creation
• Act as a trusted operational partner to event owners, enabling them to focus on strategy and experience while you ensure executional excellence

Strategic Insight & Planning Support

• Support leadership in making data-informed decisions about the events portfolio using both quantitative performance data and qualitative insights
• Synthesize event learnings into quarterly and biannual summaries that inform future planning, investment decisions, and long-term strategy
• Help elevate events from executional programs to strategic GTM levers across the marketing organization

What You’ll Bring

• 8+ years of experience in event marketing, campaign operations, or marketing operations within a B2B SaaS environment (cybersecurity experience a plus)
• Proven experience supporting or operating large-scale, high-impact events (including 1,000+ person programs) across multiple regions
• Strong operational mindset with the ability to build frameworks, systems, and processes that scale
• Experience partnering closely with Marketing Operations on lead flow, reporting, dashboards, and measurement
• Hands-on familiarity with event and marketing platforms such as Marketo, Salesforce, Cvent, Jifflenow, Splash, or similar
• Exceptional cross-functional collaboration skills and comfort operating in a highly matrixed organization
• Ability to balance structure with flexibility—bringing order without slowing teams down
• Clear, confident communicator who can synthesize complexity and drive alignment at all levels
• Highly accountable, proactive, and solutions-oriented with strong judgment and follow-through
• Willingness to travel ~20% (domestic and occasional international)

Why This Role Matters

This role is critical to scaling Abnormal’s events and campaigns without sacrificing quality, insight, or impact. By building the operational backbone behind our most strategic programs, the Senior Campaign & Event Operations Manager ensures that events are not just executed but optimized, measured, and continuously improved as a core driver of pipeline and brand growth.