At Global Imaging, I collaborated with marquee clients including Diageo, Mattel, Arterra Wines Canada and Geox to develop and execute seasonal campaign concepts and ongoing retail initiatives.
I partnered with production teams to prepare print-ready artwork for large-format graphics and retail environments. I also worked with structural designers on retail displays, branded environments and custom in-store installations.
At Constellation Brands, I directed a multidisciplinary creative team producing work across packaging, retail merchandising, marketing, social media, video and events for a portfolio of more than 100 brands.
Earlier, at Vincor International, I partnered with NPD, Marketing and Senior Leadership on new wine brands, campaigns and creative platforms. I led brand development from strategy through execution, including concept development, naming, storytelling, visual research, production and press approvals.

