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Zohreh Karimi

@zohrehkarimi

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Business Intelligence Analyst delivering end-to-end BI solutions and actionable dashboards.

Iran

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What I'm looking for

I’m looking for a BI/data role where I can build reliable ETL and self-serve Power BI reporting, define KPIs with stakeholders, and turn business needs into data-driven decisions with dependable data accuracy.

I’m a Business Intelligence Analyst / Data Analyst with 9 years of experience delivering end-to-end BI solutions—from ETL pipelines and data warehouse design to interactive Power BI dashboards. I translate complex business requirements into scalable analytical work, including KPI reporting, DAX, and dimensional modeling, and I’ve built solutions across technology, petrochemical, travel, and research sectors.

I delivered 30+ interactive dashboards used by 7–10 business units, and I’ve automated reporting workflows to reduce manual reporting time by ~70%. In recent roles, I designed ETL into a centralized SQL Server Data Warehouse, built Power BI Report Server deployments, and reduced manual reporting effort by ~50%, while also supporting data accuracy through UAT, SQL validation, and stakeholder collaboration.

Experience

Work history, roles, and key accomplishments

Current

Urban Data Researcher

Current

Happy City Hub

Jan 2025 - Present (1 year 6 months)

Conduct desk research to identify evidence for urban indicators for Happy City Index assessments for Helsinki (2025) and Rome (2026). Communicate with municipalities to obtain unavailable official data and maintain validated datasets in the project platform.

Desk Research Data Validation Stakeholder Communication Data Documentation

Current

Business Intelligence Developer

Current

BlackGold

Nov 2024 - Present (1 year 8 months)

Designed and implemented end-to-end ETL pipelines to load data into a centralized SQL Server Data Warehouse using dimensional modeling. Built Power BI dashboards and performed UAT to validate data accuracy and deliver reliable reporting solutions.

SQL Server SSIS ETL Data Warehouse Dimensional Models Power BI Power BI Report Server DAX JSON User Acceptance Testing (UAT)Data Validation Defect Documentation

Business Intelligence Analyst

Visapick

Mar 2023 - Mar 2024 (1 year)

Gathered reporting requirements and defined KPI frameworks to translate business objectives into scalable BI solutions. Designed 15+ interactive Power BI dashboards and built a real-time sales monitoring solution using Python and Google Sheets, integrating the Didar CRM with Power BI.

Power BI Python Google Sheets DAX KPI Reporting CRM Integration SQL Query Validation Monitoring Dashboard Development Business requirements analysis

Customer Data Analyst

Citex

Dec 2021 - Mar 2023 (1 year 3 months)

Analyzed customer transaction, behavioral, and digital engagement data to support product improvements and data-driven marketing strategies. Built K-Means customer segmentation models and developed Power BI dashboards with SQL-based validation and contributions to data warehouse modeling and CRM analytics.

SQL Google Analytics Power BI Python data transformation Data Validation Data Cleaning Customer Analytics Customer Segmentation Data Visualization SQL Based Validation Data Warehouse CRM Analytics

Data Operations Specialist

Alibaba Travels Co

Nov 2019 - Jun 2020 (7 months)

Prepared and standardized datasets to support the Dobby smart voice assistant, including curated content such as news, books, hotel information, addresses, and public figures. Collected, formatted, and maintained datasets and performed manual functional testing while documenting and communicating issues to the development team.

Data Standardization Functional Testing Content Formatting Excel CSV Stakeholder Communication

Data Analyst

Rayan Mobin Irsa

Jan 2018 - May 2019 (1 year 4 months)

Collected, cleaned, and validated data from multiple sources to ensure accuracy, consistency, and system compatibility. Performed manual testing of web application functionality, documented data/usability issues, and supported R&D through data validation and preparation.

Data Cleaning Data Validation Data Collection Web Application Testing Documentation Data Preparation Workflow Documentation

IT Support Specialist

Islamic Azad University

Oct 2011 - Aug 2016 (4 years 10 months)

Provided technical support to students and staff by troubleshooting software and computer-related issues. Assisted with Microsoft Office application support and document formatting, and helped with basic graphic design and thesis editing per university standards.

Technical Support Troubleshooting Microsoft Office Document Formatting

Education

Degrees, certifications, and relevant coursework

Kharazmi University

Master of Science in Computer Science, Decision Science and Knowledge Engineering

2016 - 2019

Activities and societies: Branch: Decision Science and Knowledge Engineering

Earned a Master of Science in Computer Science at Kharazmi University. Special focus area was Decision Science and Knowledge Engineering.

Payame Noor University

Bachelor of Science in Computer Engineering, Computer Engineering

2007 - 2012

Completed a Bachelor of Science in Computer Engineering at Payame Noor University. Studied computer engineering fundamentals and related technical topics.