Zoe Cooke
@zoecooke
COO at Gemba Group, where I connected finance, CRM, and project systems and cut month-end close from 20 days to 4.
United KingdomWhat I'm looking for
At Gemba Group, I lead finance, people, legal, and technology while building connected systems for the business. I custom-coded a three-way financial forecast and cut month-end close from 20 days to 4, unlocking £194k in team capacity.
Previously, as Finance Director at We Are Social, I held commercial and financial accountability across four operating entities and built real-time Looker Studio dashboards for client profitability and reporting. I enjoy strategic planning, forecasting, and using AI to build practical financial architecture; I also speak about digital financial transformation, mental health, and connected data in finance.
Experience
Work history, roles, and key accomplishments
Chief Operating Officer
Gemba Group
Aug 2025 - Present (1 year 3 months)
Led M&A structuring, AI-engineered forecasting, and operational BI transformation. Reduced month-end close from 20 to 4 days and delivered significant cost savings.
Held commercial, financial, and operational accountability across multiple entities. Improved client profitability, cash flow, and automated reporting.
Commercial Finance Director
MIQ
Jan 2021 - Aug 2021 (7 months)
Led commercial due diligence for refinancing and implemented Anaplan for global financial planning. Drove diversity and equity initiatives.
Head of FP&A
MIQ
Jan 2019 - Jan 2021 (2 years)
Rebuilt global financial data architecture and led COVID crisis modelling. Standardized forecasting and modernized board reporting with Tableau.
Partnered with leadership to drive financial performance and margin expansion. Architected commercial pitch strategies and optimized working capital.
Automated revenue and cost transfer models, cutting month-end reporting time from 3 days to under an hour. Owned revenue forecasting and capacity planning.
Managed month-end reporting for Sweden, Denmark, and Ireland under Local GAAP. Project-managed corporate liquidations and completed SOX audit rotation.
EMEA Goods Financial Analyst
Groupon Goods GmbH Switzerland
Jan 2013 - Jan 2015 (2 years)
Delivered $150k quarterly savings through logistics rate review. Self-taught SQL to automate variance analysis.
Held various finance and accounting roles, gaining broad experience in financial operations.
Education
Degrees, certifications, and relevant coursework
Yoga London/Yoga Haven
200 Hr Yoga Teacher Training, Yoga
2020 - 2020
Completed 200-hour Yoga Teacher Training in 2020.
London School of Economics and Political Science
Executive Education, Leadership
2018 - 2018
Completed Executive Education program in Achieving Leadership Excellence in 2018.
Chartered Institute of Management Accountants
ACMA CGMA, Management Accounting
2016 - 2016
Achieved Chartered Institute of Management Accountants certification in 2016.
London School of Economics and Political Science
Master of Science, Political Theory
2009 - 2010
Master's degree in Political Theory from the London School of Economics from 2009 to 2010.
London School of Economics and Political Science
Bachelor of Science, Government
2006 - 2009
Bachelor's degree in Government from the London School of Economics from 2006 to 2009.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Website
zoecooke.comSalary expectations
Skills
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