
Yusra Mirza
@yusramirza
I turn consumer research and AI-assisted content into practical marketing, social media, and campaign decisions.
What I'm looking for
I completed a 105-respondent consumer behaviour study at Jamia Millia Islamia, turning survey findings into a five-chapter, faculty-reviewed report on trust, satisfaction, and purchase drivers in Indian e-commerce.
My research identified platform reputation as a key purchase driver, with 80% of respondents linking brand trustworthiness to their buying decisions. I also analyzed returns and refunds as the most polarising post-purchase satisfaction factor.
I use ChatGPT, Copy.ai, Canva AI, and Excel to support mock brand campaigns, draft copy, create content calendars, and coordinate scheduling and tracking.
I also run TheHumanBlueprint on YouTube end-to-end, managing scripting, AI-assisted video production, editing, topic research, and publishing cadence. My teaching experience has strengthened my planning, communication, and ability to manage multiple priorities.
Experience
Work history, roles, and key accomplishments
Teacher
The Success Tuitions
Delivered structured lessons and individualized doubt-clearing sessions, managing multiple student batches and coordinating schedules to ensure on-time lesson delivery and progress tracking.
Education
Degrees, certifications, and relevant coursework
Jamia Millia Islamia
Master of Commerce, Marketing
2024 - 2026
Completed M.Com in Marketing with a thesis on consumer behaviour in online shopping, based on primary research with 105 consumers.
Jamia Millia Islamia
Bachelor of Commerce, International Business Finance
2019 - 2023
Completed B.Com with a focus on International Business Finance.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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