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Shireen Anab User

@shireenanabuser

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Digital Marketing Executive and Content Strategist delivering measurable growth with SEO and AI-driven content.

India

Message

What I'm looking for

I’m looking for a role where I can own performance-focused SEO and content strategy, use AI to plan smarter, and collaborate with creative teams. I’m also eager to expand into PPC/paid media and measurable growth on multiple digital platforms.

I’m a Digital Marketing Executive and Content Strategist with 2+ years of experience across SEO, social media marketing, and eCommerce operations. I focus on combining data insights, creativity, and AI tools to deliver measurable growth across diverse digital platforms.

In my current role at Pride of India (FMCG), I manage content optimization for multiple eCommerce platforms—Amazon, Walmart, Shopify, and Faire—covering titles, bullet points, A+ Content (EBC), images, and descriptions. I lead keyword research using Amazon Brand Analytics, Jungle Scout, and Helium 10, then execute on-page and off-page SEO through blog optimization, backlink creation, video submissions, and content promotion.

I also create and schedule content calendars via Meta Business Suite, develop B2B and B2C blog content with keyword strategy and storytelling, and support customer service/order management using ShipStation. Alongside this, I collaborate with designers for visuals and handle video ideation, scripting, and coordination to ensure high-quality marketing outputs.

Experience

Work history, roles, and key accomplishments

Current

E-commerce & Digital Mkt Exec

Current

Pride of India (FMCG)

Dec 2023 - Present (2 years 6 months)

Managed product and A+ content optimization across Amazon, Walmart, Shopify, and Faire, including titles, bullets, images, and descriptions. Executed SEO and content promotion (blogs, backlinks, video submissions), performed keyword research using Amazon Brand Analytics, Jungle Scout, and Helium 10, and supported order management via ShipStation.

A+ Content EBC Keyword Research SEO Content Promotion Brand Analytics ShipStation

Digital Marketing Trainee

Prosofos

May 2023 - Nov 2023 (6 months)

Conducted keyword research to optimize website content for search visibility and supported performance analysis with digital marketing tools. Built editorial calendars, created infographics, practiced off-page SEO (image sharing, blog/PDF submissions, business listings, backlink building), and learned fundamentals of Google Ads and Facebook ads.

Keyword Research Editorial Calendar Management Infographic Design Off Page SEO Backlinks Listings Landing Page Optimization

Digital Marketing Associate

Peridot Digitech

Jan 2023 - Apr 2023 (3 months)

Worked on local SEO by optimizing Google My Business listings and performing keyword research to support basic SEO improvements. Authored 17 AI-assisted, optimized blog posts on Blogger, handled bulk email outreach, and monitored website performance analytics.

Local SEO Keyword Planner Basic SEO Web Analytics On Page SEO

Subject Matter Expert Tutor

Alba Educations

May 2021 - Oct 2022 (1 year 5 months)

Tutored students in core academic subjects and basic coding by creating individualized lesson plans. Supported social media content creation while providing ongoing student learning support.

Tutoring Lesson planning Student Support Communication Social Media Content