Yuliia Maryniak

Owns the highest-earning creator book end to end, built the in-house affiliate platform, and designed a weekly performance dashboard. Originated an AI skills library and led data analysis for a strategic review presented to the CEO.

Led the influencer marketing program and a team of five, co-developed a self-serve creator onboarding system, and launched a boost/whitelisting program. Owned CRM engineering and coordinated campaigns for three major product launches.

Stepped up to run the influencer marketing program, managing the largest creator book and making the case for the permanent leadership role.

Ran influencer collaborations end to end as the program scaled, including sourcing, negotiation, briefs, go-lives, and reporting.

First role at Kittl, supporting creator sourcing and campaign activities.

Led influencer partnerships end to end, including negotiation, communications, legal coordination, trend analysis, and campaign optimization. Generated 700k+ leads through Instagram Story collaborations on ~€4k monthly budgets.

Guest course in Marketing and Macroeconomics.

Grade: with Honours

Bachelor's degree with Honours in International Business.