Open to opportunities

yug sarin

@yugsarin

Message

I build and scale UX strategy, design systems, and DesignOps for high-growth consumer platforms.

India

Message

What I'm looking for

I'm looking to lead UX strategy, design systems, and DesignOps for high-growth consumer products, building strong teams and translating customer experience improvements into measurable business outcomes.

I've built design functions and product experiences at Mrsool, Airtel, and ByteDance, from becoming Mrsool's first design hire to leading UX strategy for Airtel Thanks and airtel.in, reaching 85M+ monthly active users. At Airtel, I created AIR, a coded design system adopted by 60+ designers and 200+ engineers, improving design consistency by 80% and reducing development time by 50%.

I've led teams, workflows, and cross-functional design operations through hypergrowth, platform redesigns, and acquisition integration. My work has delivered a 25% increase in engagement and 20% increase in conversions while helping product teams build more consistent, scalable customer experiences.

Experience

Work history, roles, and key accomplishments

Current

Principal Product Design Manager

Current

Mrsool

Mar 2025 - Present (1 year 5 months)

Recruited as the company's first design hire, built and led the design function across four verticals, growing the team to 5 designers. Led a platform-wide redesign of core consumer offerings and integrated the Rasan/Taxi app post-acquisition.