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Midhun Vijayan

@midhunvijayan

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Senior Product Designer specializing in UX/UI, design systems, and AI-assisted workflows to improve outcomes.

India

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What I'm looking for

I’m looking for a senior product design role where I can build and scale design systems, improve usability with research and testing, and use AI-assisted workflows to deliver faster outcomes. I’m available immediately and thrive with cross-functional teams.

I don’t just design screens, I design outcomes. I’m a Senior Product Designer / UX/UI Designer with 10+ years of experience across B2B, B2C, and e-commerce platforms, focused on usability, intuitive flows, and cross-functional alignment.

I’ve delivered 100+ products across enterprise, SaaS, and consumer platforms. From Nielsen, I redesigned legacy enterprise products with a unified design system to reduce timelines and improve consistency, and I improved user retention by 35% by streamlining a complex hardware meter experience into a responsive mobile and web application.

I also build design systems from scratch and turn complex data into intuitive dashboards. At Waycool, I built a scalable SaaS design system in 2 months—reducing design inconsistencies by 60%—and designed and launched MandiOne to grow a verified-user ecosystem and enable secure trades.

I bring structured, collaborative design thinking to every project: mentoring junior designers, integrating AI tools into the design process, and delivering responsive experiences for web and mobile using strong interaction design, research, and prototyping fundamentals.

Experience

Work history, roles, and key accomplishments

Senior UX Designer

Nielsen Media India Pvt. Ltd

Jul 2024 - May 2026 (1 year 10 months)

Redesigned legacy enterprise products with a unified design system, improving cross-team consistency across web platforms. Improved user retention by 35% and streamlined design workflows by integrating AI tools, while mentoring junior designers.

Design Systems UX Design UI Design Mentor Stakeholder Management Cross Functional Collaboration

Senior UI/UX Designer

Waycool

Oct 2022 - Jul 2024 (1 year 9 months)

Built a scalable SaaS design system, reducing design inconsistencies by 60% and improving usability across 10 products to boost retention and revenue. Designed and launched MandiOne, a responsive B2B marketplace platform that grew an ecosystem of 300+ verified users across 30 districts and enabled 150+ secure trades totaling 2,000+ tonnes of commodities.

UI Design UX Design Design Systems SaaS Product Design Cross Functional Collaboration Stakeholder Management

UI/UX Designer

Lollypop Design Studio

May 2019 - Oct 2022 (3 years 5 months)

Delivered 40+ user-centric dashboards, responsive web platforms, and mobile applications from concept to launch. Enhanced interfaces with custom illustrations, icons, and micro-interactions to improve usability and contributed to startup branding projects.

UI Design UX Design Dashboard Design Interaction Design Micro Interaction Branding Illustration Prototyping

Digital Designer

Media Solutions Pvt. Ltd

Dec 2015 - May 2019 (3 years 5 months)

Designed landing pages and digital assets to support marketing campaigns and improve user engagement and conversions. Integrated animations and micro-interactions to enhance user experience and mentored junior designers.

Digital Assets Landing Page Design UI Design UX Design Animation Micro Interaction Mentor Cross Functional Collaboration

Graphic Designer

Next Education India Pvt. Ltd

Oct 2014 - Nov 2015 (1 year 1 month)

Created 2D animation stories, rhymes, and motion graphics to enhance educational content and engage learners. Designed visually appealing, user-friendly e-learning experiences balancing creativity with functionality.

2D Animation Motion Graphics Graphic Design Learning Design Storytelling