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Yousonso User

@yousonsouser

Marketing Manager at UC Riverside who launched the department’s first fully optimized website, increasing web traffic by 75%.

United States

Message

At UC Riverside Recreation, I lead web, digital marketing, and UX initiatives, supporting the Drupal website, mobile app, campaigns, analytics, and creative communications. I spearheaded the department’s first fully optimized launch, which increased web traffic by 75% and improved leads by 60%.

I direct digital marketing initiatives across SEO, paid media, email campaigns, and analytics. I also use user testing and data analysis to guide digital strategy and improve the user experience.

At SOUTHERN CALIFORNIA GAS COMPANY, I collaborated on an enterprise website redesign and managed the public-facing website and SharePoint environment. Earlier, at D-LINK SYSTEMS, INC., I designed interactive interfaces for software installation CDs and developed technical manuals and quick install guides.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

UC Riverside

Jan 2010 - Present (16 years 9 months)

Spearheaded the development and launch of the department's first fully optimized website, resulting in a 75% increase in web traffic and a 60% improvement in lead conversions. Led web, digital marketing, and UX initiatives for UC Riverside Recreation, supporting the Drupal website, mobile app, campaigns, analytics, and creative communications.

Drupal Web Analytics SEO UI UX Digital Marketing Content Strategy Google Analytics User Testing Data Analysis Paid Media Email Campaigns

Webmaster / Web Developer

Southern California Gas Company

Jan 2021 - Jan 2025 (4 years)

Collaborated with cross-functional teams to launch a redesigned enterprise website, translating business requirements into a scalable and accessible digital experience. Managed the public-facing website and SharePoint environment, supporting content governance, accessibility, performance, security, and publishing operations.

Web Development SharePoint Content Management Accessibility Performance Optimization Security Training Cross Functional Collaboration

Technical Writer / Multimedia UI Designer

D-Link Systems, Inc.

Jan 2005 - Jan 2010 (5 years)

Designed interactive user interfaces for autorun software installation CDs bundled with D-Link networking products. Developed technical manuals and quick install guides for multiple product lines.

UI Design Technical Writer Multimedia Documentation