Open to opportunities

Yen Wynddancer

@yendigitaloz

Message

Independent Applied AI and SEO systems architect driving measurable digital and conversion outcomes.

Australia

Message

What I'm looking for

I seek remote, part-time or project-based roles where I can apply systems-first thinking to deliver measurable SEO, AI and conversion outcomes for SMBs and founder-led organisations.

I am an independent contractor specialising in Applied AI (LLMs, workflows, evaluation) and SEO intelligence, turning ambiguous marketing goals into measurable commercial outcomes. I combine systems thinking with hands-on delivery to diagnose reality across search, user behaviour and conversion architecture.

I've operated as a founder/operator and delivered end-to-end engagements including SEO systems, visibility audits, conversion frameworks, and performance intelligence for founder-led and SME clients. My work has included Shopify CRO systems, local SEO recovery, multi-site infrastructure, and AI-aligned workflow design.

I bring a high-autonomy, delivery-focused founder mindset—comfortable in ambiguity and skilled at structuring chaos into scalable tracking, content architecture, AI workflows, and operational playbooks that produce lead generation, conversion uplift and visibility recovery.

Experience

Work history, roles, and key accomplishments

Current

Applied AI Specialist

Current

YENDIGITAL

Jun 2025 - Present (8 months)

Independent contractor delivering AI-aligned SEO and conversion systems that recover visibility and drive lead generation for SMBs; designed applied AI workflows, CRO architectures, and performance dashboards to produce measurable commercial outcomes.

Applied AI SEO Systems CRO Shopify WordPress Performance Dashboards

Current

Founder / Operator

Current

Sydney Web Designing

Jan 2018 - Present (8 years 1 month)

Founded and operated a full-service web and digital agency delivering website builds, content strategy, local SEO, and performance optimisation with end-to-end client delivery and governance.

Web Development WordPress Content Strategy Local SEO Client Delivery DNS Hosting Governance

Current

Founder/Director

Current

Key Discoveries

Jan 1996 - Present (30 years 1 month)

ORIGIN
Key Discoveries is my original consultancy, founded in 1996 across digital strategy, research, and systems thinking.

CREATIVE FOUNDATION
Alongside consulting, I work as a writer and composer, shaping my approach to language and structure.

SENSE-MAKING WORK
Through Key Discoveries, I help organisations turn complexity into clear, usable digital systems.