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YEN CHOONG KIAN

@yenchoongkian

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Experienced graphic designer with a passion for creative strategy.

Malaysia

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and innovation, where I can leverage my extensive experience in graphic design and branding to contribute to impactful projects.

With over 20 years of experience in the graphic design and advertising industry, I have had the privilege of working on a diverse range of projects across the Asia Pacific for top global brands. My expertise lies in creative strategy, branding, and visual communication, with a strong emphasis on traditional creative methods while also embracing digital innovations.

Throughout my career, I have held significant roles such as Design Director at Lihe JonJon and Identica, where I led teams in delivering industry-recognized creative solutions. My deep understanding of Chinese culture, gained from 14 years of experience in the design industry in China, has allowed me to create impactful designs that resonate with local audiences while meeting international standards.

I am a team player who thrives in collaborative environments, and I am passionate about exploring new ideas and pushing creative boundaries. My design philosophy is rooted in the principle of 'less is more,' and I am continually seeking ways to integrate artificial intelligence into my work to enhance efficiency and creativity.

Experience

Work history, roles, and key accomplishments

Current

Design Director

Current

Lihe JonJon

Jan 2023 - Jan 2024 (1 year)

As Design Director at Lihe JonJon, I lead brand design initiatives for a large health company specializing in skincare products and health foods. My role involves integrating creative strategies to enhance brand visibility and market presence.

Graphic Design Branding Creative Strategy Team Leadership

Design Director

Identica

Jan 2018 - Jan 2022 (3 years 11 months)

At Identica, I directed branding strategies and design projects for high-profile clients including Aman Resorts and Four Seasons. My focus was on delivering innovative and effective branding solutions in a competitive market.

Brand Strategy Client Management Creative Direction Visual Design Team Collaboration

Design Director

Calling Brand

Jan 2010 - May 2015 (5 years 4 months)

In my role at Calling Brand, I developed advertising campaigns and marketing strategies while supervising a creative team. I worked with clients like Four Seasons and Sephora to achieve their branding goals.

Campaigns Marketing Strategy

Senior Art Director

Ortus Group Shanghai

Jan 2005 - Jan 2010 (5 years)

As Senior Art Director at Ortus Group, I shaped creative strategies and directed visual campaigns, including the launch of the first Four Seasons Private Apartment in China, ensuring adherence to brand guidelines.

Creative Strategy Art Direction Campaign Management

Art Director (Freelance)

Self Employed

Jan 2003 - Jan 2005 (2 years)

Freelanced as an Art Director for various clients, including Nike and Burger King, focusing on advertising campaigns and print materials while managing production processes.

Art Direction Print Production Client Management

Senior Designer

Snap! Creative

Jan 1999 - Jan 2003 (4 years)

As a Senior Designer at Snap! Creative, I worked on branding projects for clients like StarHub and Raffles Hotel, contributing to visual identity and marketing materials.

Branding Graphic Design Brand Identity