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Aliff Najmi Md Noor

@aliffnajmimdnoor

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I build strategic brand identities and visual systems across digital, print, campaigns, and retail.

Malaysia

Message

What I'm looking for

I'm open to full-time creative roles and selected freelance collaborations where I can shape brand identities, visual systems and campaigns from strategy through execution.

At Nocturnal Creative Studio, I lead brand strategy, identity design, art direction and visual systems from concept through final delivery. I create packaging, editorial materials, social content and presentations that give brands character and commercial purpose.

I've also improved design operations at Wan Lee Brothers, helping reduce revision time by 70%, and led visual merchandising across Lululemon and Typo. My work spans freelance, studio, in-house and retail environments, including projects for Fairworld, Brew Berdua, Grab, U Mobile, Evenflo and Intex.

Experience

Work history, roles, and key accomplishments

Current

Founder & Creative Director

Current

Nocturnal Creative Studio

Apr 2025 - Present (1 year 5 months)

Lead independent design projects from creative strategy and concept development through design execution and final delivery. Create brand identities, visual systems, packaging, editorial materials, social media assets, presentations, and art-direction concepts.

Brand Identity Design Visual identity systems Graphic Design visual communication Art Direction Creative Strategy Packaging Design Editorial Design Social Media Design Presentation Design Project Coordination

Senior Multimedia Designer

Wan Lee Brothers Sdn. Bhd.

Feb 2024 - Apr 2025 (1 year 2 months)

Developed a brand-guideline toolkit supporting consistent design application across 15+ projects. Improved the design-review process, contributing to a reported 70% reduction in revision time.

Brand Guidelines Multimedia Design Social Media Design Cross Functional Collaboration User Research visual communication

Designer & Creative Strategist, Freelance

LEOUF Studio

Mar 2019 - Sep 2024 (5 years 6 months)

Delivered brand identity, creative direction, and visual storytelling across design, content, sports branding, set design, and production briefs. Partnered with other creatives to develop clear, cohesive brand narratives.

Brand Identity Creative Direction Visual Storytelling Set Design Project Tracking Onboarding Visual Identity

Educator & Visual Merchandiser Lead

Lululemon Athletica

Dec 2022 - Jan 2024 (1 year 1 month)

Led visual-merchandising execution and in-store brand experiences aligned with campaign direction. Coordinated store teams, schedules, and priorities during high-traffic operating periods.

Visual Merchandising Brand Experiences Team Coordination Training Customer Engagement

Regional Visual Merchandiser Lead

Typo (Cotton On Group)

Mar 2017 - Mar 2020 (3 years)

Created biweekly visual-merchandising guides supporting campaign consistency across 20+ store locations. Reduced external visual-merchandising oversight needs by a reported 40%.

Visual Merchandising Campaign Consistency Store Layouts Product Presentations Cross Training