Yasir Ali
@yasirali11
I grow mobile apps through App Store Optimization, Google Play campaigns, localization, and deep console analysis.
PakistanWhat I'm looking for
I've grown mobile apps through App Store Optimization, digital marketing, Google Play publishing, keyword research, and conversion-focused store listing improvements.
At J Anbark Technologies, I used a genetic algorithm to detect crossover store listings and worked on a bus simulator game that reached up to 80% organic installs. I also ran country-level campaigns and Google AdWords campaigns to improve ROI and reduce cost per install.
As Sr ASO Expert and Team Lead at Innovative Inside Technologies, I helped grow Universal TV Remote to 1M installs in six months using campaigns and organic strategies. I've also localized apps, created custom listings, and worked on projects including QR Code Scanner, FPS Shooting, and Formula Racing.
Experience
Work history, roles, and key accomplishments
Sr ASO Expert (Team Lead) – AdWords Expert
Innovative Inside Technologies
Jan 2021 - Present (5 years 8 months)
Led ASO and AdWords efforts, achieving 1M installs for a Universal TV Remote app in six months through campaigns and organic strategies.
ASO Expert – Digital Marketer / Increase ROI
Janbark Technologies
Aug 2020 - Jan 2021 (5 months)
Worked on ASO and digital marketing, including genetic algorithm-based store listing analysis, campaign management, and AdWords optimization.
App Store Optimization / Digital Marketing
Google Play Store
Sep 2019 - Aug 2020 (11 months)
Managed app and game releases on Google Play Store, performed keyword research, and optimized store listings for organic growth.
Education
Degrees, certifications, and relevant coursework
Comsats University Islamabad
Bachelor of Science, Computer Science
2019 - 2020
Bachelor's degree in Computer Science from Comsats University Islamabad, with coursework and projects in app development and digital marketing.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Skills
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