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Yaroslava Nizhynska

@yaroslavanizhynska

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Brand strategist at Nezhyk Studio turning audience insights into identities, messaging, and tested creative.

Ukraine

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What I'm looking for

I’m seeking an international team where brand thinking meets performance-minded creative work.

At Nezhyk Studio, I lead brand strategy for female founders in wellness, beauty, and coaching, shaping positioning, mission, and values. I turn discovery workshops and audience insights into visual identity systems, messaging, and concept presentations.

At Brainstack_ · AI Product R&D, I contributed to building an AI product from early research and concept through launch, and created campaign assets and short-form video. I also test hooks and creative across Instagram, TikTok, Meta, and Google, and use AI tools to speed up ideation and production. I’m seeking an international team where brand thinking meets performance-minded creative work.

Experience

Work history, roles, and key accomplishments

Current

Founder & Brand Strategist

Current

Nezhyk Studio

Mar 2025 - Present (1 year 8 months)

Led brand strategy for female founders in wellness, beauty and coaching, including positioning, mission and values. Developed personal brands for professionals in law, finance and healthcare, and designed and marketed own digital products.

Brand Strategy Positioning Visual Identity Social Media Content Strategy AI Tools Claude

Consumer Psychology

Neuromarketing Short form Video Instagram TikTok Advertising Campaigns

Graphic Designer (Creative Production)

Brainstack_

Aug 2023 - Mar 2025 (1 year 7 months)

Part of the R&D team building an AI product, from early research and concept to launch. Researched competitors and market trends, planned marketing campaigns, and created static and animated ad creatives for paid campaigns.

Product Design Market Research Competitive Analysis Marketing Campaigns Funnel Landing Pages

email templates

Google Ads Meta Ads Short form Video AI Tools Employer Branding LinkedIn Instagram Presentation Skills

Graphic Designer

YedaTech.io

Oct 2022 - Jul 2023 (9 months)

Designed brand identities, ad campaign visuals, landing pages and social media content for a tech company. Prepared campaign and print assets, including banners, social posts and presentations.

Brand Identity

Ad Creatives

Landing Pages Social Media Content Print Design Presentation Skills

Freelance Brand & Graphic Designer

Self-employed

Feb 2021 - Dec 2022 (1 year 10 months)

Developed brand identities and strategies in direct work with clients. Delivered ad creatives, social media visuals, presentations and marketing materials.

Brand Identity Brand Strategy

Ad Creatives

Social Media Visuals

Presentation Skills Marketing Materials