At English Vitamin, I led a full-cycle rebrand for a mentor-led English school for Ukrainians. I interviewed the founders, audited competitors, and developed the positioning, audience personas, voice and tone, then created a visual system and brand guide the founders can use independently.
At SoftServe, I led the rebranding of SoftServe Academy and rolled out its visual identity across digital and physical materials. I also created onboarding presentation templates and brand guidelines that reduced visual asset production time by approximately 35%, and developed visual materials for “Company Day 2025” across 12 cities in Ukraine.
