Xiafei Ye
@xiafeiye
Business and data analyst driving insights to improve product and operations.
What I'm looking for
I am a results-driven business and data analyst with hands-on experience in KPI development, fraud detection, customer segmentation, forecasting, and A/B testing. I translate complex data into actionable strategies that drive measurable business outcomes.
At AI Whoo, I analyzed behavioral and traffic data for several hundred users, built segmentation using K‑Means and PCA, managed end-to-end A/B testing, and created Tableau dashboards that contributed to a 12% uplift in course completion rates. I bring practical experience deploying statistical rigor and visualization to influence product and UX decisions.
During a capstone engagement with Fender, I integrated internal sales data with external indicators, built SARIMA forecasting with polynomial trend adjustment to reduce forecast error by 7%, and recommended seasonally aligned marketing and operations strategies. At China Everbright Bank, I validated transaction records, analyzed 5,000+ credit card transactions using SQL and EDA, and developed fraud-detection workflows addressing severe class imbalance.
I am collaborative, adaptable, and effective in fast-paced, cross-functional settings, with experience coaching students in Python and data visualization and designing project-based AI learning for middle-school students. I aim to deliver data-driven insights that enhance operational efficiency and inform strategic decisions.
Experience
Work history, roles, and key accomplishments
Reviewed and debugged Python assignments and evaluated Tableau dashboards to coach students on data cleaning, coding logic, visualization clarity, and analytical storytelling.
Business Developer & Technical Instructor
Shue-Medill Middle School
Sep 2025 - Present (2 months)
Designed project-based AI and technical curricula using tools like ChatGPT and Scratch, integrating cultural narratives to increase student engagement and practical application of AI tools.
Data Analytics Intern
AI Whoo
Dec 2024 - Aug 2025 (8 months)
Analyzed behavioral and traffic data for ~300 users to identify drop-off points and conversion bottlenecks, delivering UX insights and A/B test results that contributed to a 12% uplift in course completion rates.
Processed sales and external macro data to build SARIMA forecasting with polynomial trend adjustment, reducing forecast error by 7% and informing marketing and inventory timing recommendations.
Business Analytics Intern
China Everbright Bank
May 2023 - Jul 2023 (2 months)
Validated trade finance and 5,000+ credit card transactions, applied sampling and SMOTE to address severe class imbalance, and developed fraud detection models prioritizing recall to improve high-sensitivity flagging.
Education
Degrees, certifications, and relevant coursework
Johns Hopkins University
Master of Science, Business Analytics and Risk Management
2024 - 2025
Master of Science in Business Analytics and Risk Management program focusing on analytics, forecasting, and risk management coursework from Aug 2024 to Aug 2025.
China Agricultural University
Bachelor of Management, Economics and Management of Agriculture and Forestry
Bachelor of Management in Economics and Management of Agriculture and Forestry completed in June 2024 with a focus on agricultural economics and management.
Oklahoma State University
Bachelor of Science, Agribusiness
Bachelor of Science in Agribusiness completed in December 2023 with coursework in agricultural business and applied economics.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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